When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help

You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face.

Emailing marketing is still a hot marketing trend that when done right can transform the way your business attracts new business.

But if you don't have a marketing agency at your beck and call never fear, for we at FindGood have compiled this short guide to writing and planning effective email marketing campaigns

Who is it going to?

You don't need to be a marketing agency to know choosing the right audience for message is vital. Have they registered interest in your company are are you going in cold? Have you have previous contact or is this an introduction? Will they have a vested interest in what you're saying, i.e. is it relevant to them? All these things should be considered before moving forward, otherwise you are at risk at alienating warm leads.

This brilliant article from Thea Frost, of digital marketing agency, Somewhat, explores what impact digital is having on fashion and how brands can prepare for the year ahead.

Facebook’s well publicised initial public offering (IPO) transition has had it is ups and downs. But as Twitter files for IPO, will they be able to avoid the mistakes Facebook have made?

Here Shelley Martin of PR agency, Neo PR discusses what the move means for Twitter's biggest competitor, Facebook, as well as the businesses and PR agencies that use it

Facebook and Twitter are obvious rivals and with Twitter moving to their IPO, both companies will be competing even more publicly. The competition between the two is also hotting up in terms of the advertising with both companies growing their sites advertising functionality.

Facebook only last month increased the size of the images that can be included within their adverts and are aiming to increase ad clicks, with users now able to click on any part of an advert to reach an advertiser’s website opposed to the previous hyperlink method. Whereas an ex-Facebook executive was quoted saying that Twitter’s s $350 million acquisition of mobile ad company MoPub makes Twitter a superior product, potentially in terms of mobile advertising, so the war rages on.

Simone Moretta is the co-founder & new business director of IMS, a boutique marketing agency, incentive and prize promotion specialist. Here she explains how to find solutions to current marketing challenges.

“Did You Just Double Dip That Chip?”

Budget over Money Can’t Buy

After the stresses and strain of the past couple of years we now all know that double dip doesn’t just refer to a person popping a crudité into the sour cream more times than is strictly polite, but actually is the current economic buzz word describing a worldwide recession.

Clients more frequently want something to suit their specific budget whilst retaining that exciting and memorable experience. After over twelve years in the promotional marketing business and founder of my own promotional marketing agency, I can say with confidence it’s now more important than ever to maintain fantastic relationships with suppliers and a little (massive) black book chock-full of luxury contacts.

That is the key to the budget challenge and our personal secret weapon in the double dip society.

Despite what you may have heard, the high street is alive and kicking. In fact, 90% of all consumer purchases still take place in-store, according to a new white paper produced by Field Marketing Agency, Channel Advantage.

Their report, which reveals UK consumers will spend £88.4bn in Q4 2013 (£1.95bn more than 2012), explores how technology continues to shape modern consumer habits, and why brands must utilise the power of experiential practice to improve in-store shopping experiences and ultimately, continue to grow sales.

Do we still need shops?

To borrow Mark Twain's much beloved epitaph, “News of my death has been greatly exaggerated”.

Agency search and selection sure does keep us busy at FindGood towers, and while we're always working hard to find clients that perfect PR agency, or marketing agency, or design agency (we really could go on), Infographic Fridays* are slowly becoming our favourite day of the blogging week.

SEO is a tool that when combined with others, for example, PPC, PR, inbound or outbound marketing, etc, can blast a company wide open. However, some companies have both the firepower and expertise to rip most of us to shreads, in particular, these brand leaders, who have cornered the market on 'Single Letter SEO'. That means Google prompts searchers after just the first letter typed, helping the brands ramp up their traffic.

The PR industry sees some extreme highs and lows, and national boutique PR agency, The Tonic Communications, gives us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch.

In the second of this two-part blog, director and co-founder Georgina Dunkley provides her top tips.

The PR industry sees some extreme highs and lows, and national boutique PR agency The Tonic Communications, which has offices in the North East and East Midlands, give us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch.

In the first of this two part blog, director and co-founder Georgina Dunkley provides her advice on how to stay calm in the face of a media catastrophe.

Friday is our favourite day of the week here at FindGood Towers. And not because our busy worker bees are itching to get their weekend on. It's unofficially infographic day.

This week, after we found out Youtube is now the second largest search engine in the world (and after just 8 years no less), we thought we'd do some research (or pinch other people's) to reveal how the platform became the monster hit it is.