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The changing face of retail: insights from a field marketing agency

By Danielle Stagg on 18 November 2013

Despite what you may have heard, the high street is alive and kicking. In fact, 90% of all consumer purchases still take place in-store, according to a new white paper produced by Field Marketing Agency, Channel Advantage.

Their report, which reveals UK consumers will spend £88.4bn in Q4 2013 (£1.95bn more than 2012), explores how technology continues to shape modern consumer habits, and why brands must utilise the power of experiential practice to improve in-store shopping experiences and ultimately, continue to grow sales.

Do we still need shops?

To borrow Mark Twain's much beloved epitaph, “News of my death has been greatly exaggerated”.

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Why adapting to the digital world is key for success

By Danielle Stagg on 6 August 2013

Jonathon Palmer is the Commercial Director of digital marketing agency, Blueleaf.

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