Despite what you may have heard, the high street is alive and kicking. In fact, 90% of all consumer purchases still take place in-store, according to a new white paper produced by Field Marketing Agency, Channel Advantage.
Their report, which reveals UK consumers will spend £88.4bn in Q4 2013 (£1.95bn more than 2012), explores how technology continues to shape modern consumer habits, and why brands must utilise the power of experiential practice to improve in-store shopping experiences and ultimately, continue to grow sales.
Do we still need shops?
To borrow Mark Twain's much beloved epitaph, “News of my death has been greatly exaggerated”.