---
title: Marketing Blog | Digital Trends
description: Digital Trends | The FindGood marketing blog gives the agency perspective on marketing trends.
---

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## [ The changing face of retail: insights from a field marketing agency](https://www.incitemarketing.co.uk/marketing-blog/bid/351915/The-changing-face-of-retail-insights-from-a-field-marketing-agency)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 18 November 2013

[![](https://www.incitemarketing.co.uk/hs-fs/file-383074326-jpg/images/fotolia_45948255_xs.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/351915/The-changing-face-of-retail-insights-from-a-field-marketing-agency)

# Despite what you may have heard, the high street is alive and kicking. In fact, 90% of all consumer purchases still take place in-store, according to a new white paper produced by Field Marketing Agency, [Channel Advantage](http://www.channel-advantage.co.uk/).

# Their report, which reveals UK consumers will spend £88.4bn in Q4 2013 (£1.95bn more than 2012), explores how technology continues to shape modern consumer habits, and why brands must utilise the power of experiential practice to improve in-store shopping experiences and ultimately, continue to grow sales.

## **Do we still need shops?**

To borrow Mark Twain's much beloved epitaph, “News of my death has been greatly exaggerated”.

Topics: [Experiential Marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/experiential-marketing) [Digital Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/digital-trends) [Retail](https://www.incitemarketing.co.uk/marketing-blog/topic/retail) [Field Marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/field-marketing) 

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/351915/The-changing-face-of-retail-insights-from-a-field-marketing-agency)

## [ Why adapting to the digital world is key for success](https://www.incitemarketing.co.uk/marketing-blog/bid/325072/Why-adapting-to-the-digital-world-is-key-for-success)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 6 August 2013

[![](https://www.incitemarketing.co.uk/hs-fs/file-247545222-jpg/images/blueleaf-48-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/325072/Why-adapting-to-the-digital-world-is-key-for-success)

# Jonathon Palmer is the Commercial Director of digital marketing agency, [Blueleaf](http://www.blue-leaf.co.uk/).

Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [Digital Marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/digital-marketing) [Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency) [Mobile](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile) [Digital Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/digital-trends) [E-commerce](https://www.incitemarketing.co.uk/marketing-blog/topic/e-commerce) 

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/325072/Why-adapting-to-the-digital-world-is-key-for-success)

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