Technology is transforming the intellectual property management field with automation, big data and new SaaS platforms key trends. With partner B2B international CPA Global undertook a major piece of research into customers, influencers and experts and major patent attorneys in law firms and corporates. Our job was to turn this research into a compelling content marketing program.
Industry
Technology, Professional Services, Business Process Outsourcing
Our Role
Create flagship content marketing program 'The Future of IP Management Technology'
Vital Statistics
Best performing content with 500+ MQL's
We took the raw data and report from a major industry research piece and turned it into an evergreen piece of content and launch webinar, promoted using various outbound techniques, on site calls to action and sophisticated demand generation media aimed at CPA Global's core personas.
Most sophisticated and successful content marketing campaign to date, with campaign generating over 500 MQL's. 10x the usual rate.
