Adobe had some leading speakers, a great venue, big hitters flying into London from HQ and some killer content but one thing was missing - attendees. Our job was to get 'bums on seats' using any means necessary and not just any bums, but the bums of senior marketers in big brands.
Recruit delegates for events
10 fold increase in delegates on the day from previous similar events
Using sales outreach supported with email and high converting landing pages we managed to fill the room, to a very challenging deadline.