A sales rep on your team. From £2,000 a month.
A rep who's 5x as productive, for less than 30% of the cost of hiring one.
Your vSDR shows your company as their employer on LinkedIn. They call, email and message your ideal buyers, handle every reply and book meetings straight into your diary.
And they don't work alone. Behind every vSDR is our go-to-market team and a lead engine most in-house SDRs never get:
- Fresh dataon the exact buyers you want
- Buying signalsshowing who to call this week
- Always-on sequenceswarming prospects by email and LinkedIn
- 500 dials a dayon our parallel dialler
Example profile and day
One rep. Three channels. Every lead followed up.
Phone
Daily calling blocks on our parallel dialler, using direct dials for the people you want to reach.
1,500 personalised cold emails a month from warmed domains, so your main domain stays safe.
800 approaches a month from a real profile that lists your company as the employer.
Lead handling
Replies, call-backs and follow-ups worked until a meeting is in your calendar, with notes.
Most SDRs spend their day looking for someone to call. Ours spend it talking to buyers.
Your vSDR plugs into the Incite lead engine. It finds the right people, warms them up and lines up the calls, so your rep does far more in a day than an SDR working alone.
- FindFresh data built around your ideal customer
- SpotBuying signals show who to contact this week
- Warm upEmail and LinkedIn sequences run every day
- CallYour rep calls warm prospects on our dialler
- BookMeetings go straight into your diary
Our telemarketing system alone gives your rep 5x the calls.
Our reps average 500 dials a day. Our parallel dialler rings several numbers at once and only connects your rep when a real person picks up. No ringing out, no voicemail, no dialling by hand. Every outcome is logged, so your rep spends the day in conversations. Add the email and LinkedIn sequences running in the background, and most of those calls are to people who already know your name. Every call is recorded and transcribed by AI, so you can hear exactly how your business is being represented.
Always-on sequences
Email goes first, then LinkedIn follows up and refers back to it. They run every day, so there's always a fresh batch of warm prospects and replies for your rep to work.
Buying signals
We track website visitors, news, funding rounds and hiring, so your rep calls the companies most likely to buy right now.
Fresh data
Lists built for each campaign, with phone numbers, emails, LinkedIn profiles, career history and detailed company descriptions.
AI research
Before each call, AI tools pull together what matters about the person and their company, so your rep opens with something relevant.
The GTM team
Strategists and copywriters with over 20 years of outbound experience build the plan, write the messages and change what isn't working.
One inbox for every reply
Every LinkedIn message and email reply lands in one dedicated inbox. You can watch every conversation and reply yourself whenever you want to.
All the tools are included. Dialler, sequencers, enrichment, research and the shared inbox. You don't buy, set up or manage any of it.
Not ready for a rep? The same engine runs on our LinkedIn and Outreach plans, and sends the leads straight to you. Compare plans
The cost of an SDR is a lot more than their salary.
| Hire an SDR | Incite vSDR | |
|---|---|---|
| Monthly cost | Around £6,800 fully loaded, once you add bonus, NI, pension, software, data, management and marketing support | From £2,000, all in |
| Recruitment | £6,500+ agency fee and 6 to 10 weeks to hire | None |
| Calls a day | Dialling by hand, between admin and research | 5x the calls on our parallel dialler, to warmed-up prospects |
| Time to first calls | Usually 2 to 3 months to ramp up | Live in week two |
| Data and signals | You buy and manage it | Included |
| Training and management | Your time, every week | We do it |
| If it's not working | Performance process and HR risk. From January 2027, unfair dismissal rights start after just 6 months | 30 days' notice |
Hiring figures are estimates for a UK SDR on £32,500 plus bonus. Work out your own numbers with our cost calculator.
A rep who's 5x as productive, for less than 30% of the cost of hiring one.
Judge us on output, not hours. A vSDR costs less because none of their day is wasted. Here's where the difference comes from.
5x the productivity
Our parallel dialler rings several numbers at once and only connects your rep when someone answers. That's 500 dials a day, about 5 times what an SDR manages by hand.
No wasted hours
In-house SDRs lose much of their week to finding data, building lists, writing sequences, CRM admin and learning on the job. Our engine and GTM team do all of that, so your rep just talks to buyers.
Shared costs
We buy software, data and dialler seats for many clients at once. You get the full stack for a fraction of what it costs one company.
Shared rep
Your rep works several accounts, with set calling time for each. With 5x the output, your share still matches or beats a full-time SDR.
The result: your share of a rep is at least as productive as a full-time SDR, for less than 30% of what one would cost you.
20+ years generating B2B leads. Here's what we've delivered since 2022.
Trusted by hundreds of SMEs, as well as
High-value B2B clients across industries.
Our clients sell high-ticket B2B services and contracts. These are the sectors we know best.
- Agencies, creative and marketing
- Consultancies
- Professional and business services
- SaaS and enterprise software
- Outsourcing and BPO
- HR services
- IT services
- Food and drink
Start small on LinkedIn, or hand us the whole job.
LinkedIn outreach from your own profile, or from a rep's profile showing your company for £350. You pick up the conversations.
Best for founders and sales leaders who want the right people in their network.
Compare plansOutreach
We run the outreach. You follow up the leads.
Best for founders who sell, and SDRs who want to spend their time closing.
Compare plansvSDR
A rep on your team, calling and following up every lead to a booked meeting.
Best for teams with no SDR, or with more leads than they can handle.
Compare plansSee how a vSDR would work for you.
In 30 minutes we'll map your ideal customer, the channels to use and what results to expect. You'll get the plan before you commit to anything.
Simple monthly pricing. No cost per lead.
Every plan includes strategy, data, buying signals, copy and all the software. Prices exclude VAT.
LinkedIn outreach from your own profile, or a rep's profile that shows your company.
- Prospect lists built around your ideal customer
- Hundreds of new connections a month
- AI-personalised messages and follow-ups
- Your own LinkedIn profile from £250 a month
- Or a rep's profile showing your company as their employer, from £350 a month
- Every reply in one inbox, ready for you to answer
- Add lead management and nurture from £250 a month
- Cold email
- Phone calls
- Leads followed up to a booked meeting
Best for founders and sales leaders who want the right people in their network.
Book a Strategy SessionOutreach
We run the outreach. You follow up the leads.
- Go-to-market strategy and ideal customer workshop
- Prospect data built for your campaigns
- Buying signals tracked
- 800 LinkedIn approaches a month
- 1,500 cold emails a month
- Copy written and personalised for you
- Every LinkedIn and email reply in one inbox, ready for you to answer
- Phone calls
- Leads followed up to a booked meeting
Best for founders who sell, and SDRs who want to spend their time closing.
Book a Strategy SessionvSDR
A rep on your team, with our GTM team behind them.
- Everything in Outreach
- A named rep based in the UK or Europe, with a LinkedIn profile just for your company
- Daily calling blocks on our parallel dialler
- Every reply and call-back handled
- Watch every conversation live in one inbox
- Every call recorded and transcribed by AI
- Meetings booked into your calendar
- Call notes and lead details sent to your CRM
- Weekly report and monthly review call
Best for teams with no SDR, or with more leads than they can handle.
Book a Strategy SessionCompare the plans
| Outreach | vSDR | ||
|---|---|---|---|
| Monthly price | From £250 | From £1,000 | From £2,000 |
| Strategy and ideal customer workshop | Ideal customer set-up | Yes | Yes |
| Data, enrichment and buying signals | Prospect lists | Yes | Yes |
| LinkedIn approaches a month | Hundreds | 800 | 800 |
| Cold emails a month | No | 1,500 | 1,500 |
| Phone calls | No | No | Daily calling blocks. Our reps average 500 dials a day |
| Whose LinkedIn profile | Yours from £250, or a rep's from £350 | Yours | Your vSDR's, showing your company |
| Who follows up leads | You, or add nurture from £250 | You | Your vSDR, to a booked meeting |
| One inbox for every LinkedIn and email reply | Yes | Yes | Yes |
| Call recordings and AI transcripts | No calls | No calls | Every call |
| Reporting | Monthly | Monthly | Weekly, plus a monthly review call |
Need more reach?
More LinkedIn volume
Another 800 prospects a month and an extra LinkedIn account.
More email reach
Extra inboxes for another 1,500 prospects a month.
LinkedIn content
Articles and posts written in your voice, so prospects recognise you before your rep calls. See LinkedIn services
What does an SDR really cost you?
Salary is only part of it. Move the sliders to match your business and see the fully loaded monthly cost.
Pay
Tools and support
Hiring
Starting figures are our estimates for a UK SDR in 2026, using 15% employer NI above £5,000 and a 3% workplace pension. Your own figures will vary.
Sales is one of the riskiest hires you can make. It's about to get riskier.
You often don't know if a new SDR can sell until month three or four. By then you've paid for recruitment, tools and training. The Employment Rights Act 2025 makes a bad hire harder and more expensive to put right.
A summary of the UK government's planned changes, not legal advice. Source: Irwin Mitchell, Browne Jacobson.
Everything on the left, in one monthly fee.
- A trained rep, managed and coached by us
- All software, data, enrichment and buying signals
- Strategy, ideal customer work, lists and copy from our GTM team
- No recruitment fee, no kit, no ramp-up risk
No surprises
- No setup fee
- No minimum term. Month to month from day one
- Notice period: 30 days
- No commission and no cost per lead
- All prices exclude VAT
The first few weeks go on strategy, data and warming up your email domains, so results build from month two. We don't tie you in for that. We'd rather keep you because it works.
From first call to your rep picking up the phone.
Your vSDR starts calling in week two. Email follows once your new domains have warmed up.
Strategy session
A 30-minute call to map your ideal customer, the best channels and realistic results. You get the plan before you commit.
Kick-off workshop
We agree who you're targeting, your key messages and exactly what counts as a qualified lead. That definition is what we're measured on.
Data, setup and training
We build your prospect lists, set up buying-signal tracking and start warming your email domains. Your rep learns your offer and adds your company to their LinkedIn profile.
Your vSDR goes live
Calling and LinkedIn outreach start. Replies and call-backs are handled the same day.
Email joins in
Once domains are warm, email sequences go out. All three channels now work together on the same prospects.
Review and improve
A monthly review call looks at what's working, which messages land and where the meetings come from. Then we adjust.
What your vSDR does each week
Check new buying signals and plan the week's call list.
Calling blocks. LinkedIn follow-ups. Replies handled.
Calling blocks. New LinkedIn approaches. Meetings booked.
Calling blocks. Call-backs. Notes added to your CRM.
Final follow-ups and your weekly report.
Email runs in the background every day. Your rep picks up any replies.
About an hour to start, then 15 minutes a week.
- An hour for the kick-off workshop
- Access to your calendar, so meetings land in it
- Access to your CRM, if you'd like notes logged there
- Any case studies, proposals or sales decks you have
- A 15-minute weekly check-in
You always know what's happening.
- A weekly report on calls, messages, replies and meetings
- A notes summary with every meeting booked
- A client portal showing live activity
- One inbox where you can see and answer every LinkedIn and email reply
- A recording and AI transcript of every call your rep makes
- A monthly review call with your client success lead
Questions we get asked
Your vSDR
Is the vSDR a real person?
Yes. Your vSDR is a real, named member of the Incite team, based in the UK or Europe. They learn your offer, make your calls and speak to your prospects. AI tools help them research and write faster, but a person does the selling.
Your rep works on several client accounts at once, with set calling time and a separate LinkedIn profile for each one. Our dialler lets them average 500 dials a day, so every client gets real volume. Sharing a rep is how we keep the price at a fraction of a full-time hire.
How can you do it for this price?
We measure on output, not hours. Our parallel dialler gives each rep about 5x the calls of an SDR dialling by hand. Data, list building, sequences and admin are done for them by our engine and GTM team, so their time goes on conversations. And we buy software and data for many clients at once, which brings the cost down for everyone. Put together, your share of a rep is at least as productive as a full-time SDR.
Where are your reps based?
In the UK and Europe. Many outsourced SDR services use offshore call centres to keep costs down. We don't. Your prospects speak to someone who knows the market, works UK hours and sounds like part of your team.
Whose LinkedIn profile do they use?
On the vSDR plan, and the LinkedIn plan from £350, your rep runs a LinkedIn profile set up just for your account. It shows your company as their employer and is never used for anyone else, so prospects see someone from your team reaching out. If you'd rather use your own LinkedIn account, the LinkedIn plan from £250 and our Outreach plan both do that.
What happens to the LinkedIn connections if we stop?
Your rep removes your company from their profile. We send you a full export of every prospect they spoke to, with notes, so nothing is lost.
Does the rep book meetings for us, or for themselves?
For you. The vSDR qualifies the lead, books it into your calendar and sends you notes. You or your team run the meeting and close the deal.
Can we see the conversations?
Yes. Every LinkedIn message and email reply, from every account we run for you, lands in one dedicated inbox. You can read each conversation as it happens and reply yourself at any time. On the vSDR plan your rep works from the same inbox, so you both see the same thing.
Can we hear the calls?
Yes. Every call your rep makes is recorded and transcribed by AI. You can listen back, read exactly what was said, and see how each prospect responded. Nothing happens on your behalf that you can't check.
Leads and results
What counts as a qualified lead?
We agree that with you in the kick-off workshop. It's usually a mix of the right company, the right job title and a real interest in talking. We write it down and report against it.
How quickly will we see results?
Most clients see positive conversations in the first month of live campaigns. First deals usually close in 4 to 9 months, depending on how long your sales cycle is.
Do you charge per lead or take commission?
No. You pay one monthly fee. That keeps us focused on quality leads, not volume.
Who is this a good fit for?
B2B companies with a clear ideal customer and a product that solves a real problem. We've worked with SaaS and IT services firms, agencies, consultancies, professional services, HR services and food and drink.
Data, email and GDPR
Where does the data come from?
Trusted B2B data providers, LinkedIn Sales Navigator and our own GDPR-compliant databases. We add direct dials, emails and LinkedIn profiles, and clean every list before use.
Will cold email harm our domain?
No. We send from separate domains that look like yours and redirect to your website. We warm them up first and set up SPF, DKIM and DMARC, which are the checks inbox providers use to trust an email.
Are you GDPR compliant?
Yes. We work within GDPR guidelines, every message has an opt-out, and we're registered with the ICO (the UK's data regulator).
Contracts
How long is the contract?
There's no minimum term. You pay month to month and can stop with 30 days' notice. The first few weeks go on setup, so results build from month two.
Is there a setup fee?
No. Strategy, data, domain set-up and training are all included in your monthly fee.
Can we move between plans?
Yes. Many clients start on LinkedIn or Outreach and move up to vSDR when they want help following up. Tell us at your monthly review and we'll switch you from the next month.
Still got a question?
Ask us on a 30-minute strategy session.
Book a Strategy Session
In 30 minutes we'll look at your ideal customer, the right channels and what results to expect. You'll get the plan before you commit to anything.
- Who to target and how many of them there are
- Which plan fits: LinkedIn, Outreach or vSDR
- Realistic numbers for your market