To the team at digital marketing agency, Pop Digital Ibiza, well-thought-out street marketing campaigns are a neat way of showing off your brand personality.

Here Liam O'Dowd shares his two (or is that four) cents on staying ahead

And while some of the bigger campaigns can be costly, there is potential to achieve great visibility and engagement even with a very limited budget, provided you’re willing to put the time in. Plus the ROI can be big.

We’re big fans of Street Marketing. It's an environment that is receptive to creative, eye catching campaigns that break the norms of traditional marketing. Here are four of the marketing agency trends we’ll be keeping a close eye on in 2014:

(1) Experiential Marketing

When Carolyn Seaman of Marketing Agency, Net Media Planet came to us with her predictions for digital in 2014, we realised she might be on to something.

So, below you'll find her definitive list for what to expect in digital marketing in the year ahead, and how to prepare your business

The world of digital marketing -and certain how we work as a digital marketing agency- is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.  

This brilliant article from Thea Frost, of digital marketing agency, Somewhat, explores what impact digital is having on fashion and how brands can prepare for the year ahead.

Jonathon Palmer is the Commercial Director of digital marketing agency, Blueleaf.

by Pete Goold