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Marketing agency trends: 4 Street Marketing tips for 2014

By Danielle Stagg on 31 January 2014

To the team at digital marketing agency, Pop Digital Ibiza, well-thought-out street marketing campaigns are a neat way of showing off your brand personality.

Here Liam O'Dowd shares his two (or is that four) cents on staying ahead

And while some of the bigger campaigns can be costly, there is potential to achieve great visibility and engagement even with a very limited budget, provided you’re willing to put the time in. Plus the ROI can be big.

We’re big fans of Street Marketing. It's an environment that is receptive to creative, eye catching campaigns that break the norms of traditional marketing. Here are four of the marketing agency trends we’ll be keeping a close eye on in 2014:

(1) Experiential Marketing

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“Digital Marketing Agency Trends: Internet the “new house of fashion”

By Danielle Stagg on 29 November 2013

This brilliant article from Thea Frost, of digital marketing agency, Somewhat, explores what impact digital is having on fashion and how brands can prepare for the year ahead.

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