Day one in my role as the new business director at an up and coming digital agency started on a warm summer day. Not the best timing for new biz, but as the Head of New Business at a major global agency once told me; “New business never sleeps, is the last one to leave the party, is never idle and above all, never takes a summer holiday…”
Marketing agency trends: 4 Street Marketing tips for 2014
To the team at digital marketing agency, Pop Digital Ibiza, well-thought-out street marketing campaigns are a neat way of showing off your brand personality.
Here Liam O'Dowd shares his two (or is that four) cents on staying ahead
And while some of the bigger campaigns can be costly, there is potential to achieve great visibility and engagement even with a very limited budget, provided you’re willing to put the time in. Plus the ROI can be big.
We’re big fans of Street Marketing. It's an environment that is receptive to creative, eye catching campaigns that break the norms of traditional marketing. Here are four of the marketing agency trends we’ll be keeping a close eye on in 2014:
(1) Experiential Marketing
“Digital Marketing Agency Trends: Internet the “new house of fashion”
