--- title: Marketing Blog | mobile agency search and selection description: mobile agency search and selection | The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection#) ## [ Full Disclosure Is the Best Policy During Pitch](https://www.incitemarketing.co.uk/marketing-blog/bid/226470/Full-Disclosure-Is-the-Best-Policy-During-Pitch) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 23 October 2012 As a first step, we often receive briefs from client-side marketers with a couple key problems: Topics: [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226470/Full-Disclosure-Is-the-Best-Policy-During-Pitch) ## [ Marketing Agency Differentiation in the UK’s Cluttered Industry](https://www.incitemarketing.co.uk/marketing-blog/bid/226444/Marketing-Agency-Differentiation-in-the-UK-s-Cluttered-Industry) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 24 July 2012 According to some counts of late, there are over 16,000 marketing and communications agencies in the UK. And as someone who spends most of every business day speaking with, reading about and selecting agencies to be put forward for client briefs, I’m continually disappointed by how many marketing agencies neglect marketing themselves. I find myself in conversations with clients daily to the tune of ‘Believe me, they’re a good marketing firm with talented people onboard…they just aren’t great at marketing themselves.’ How sad. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [social media agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/social-media-agency-selection) [Marketing Agency Differentiation](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency-differentiation) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226444/Marketing-Agency-Differentiation-in-the-UK-s-Cluttered-Industry) ## [ Is your firm on board with the tablet revolution?](https://www.incitemarketing.co.uk/marketing-blog/bid/226426/Is-your-firm-on-board-with-the-tablet-revolution) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 22 May 2012 [![](https://www.incitemarketing.co.uk/hs-fs/file-21373241-jpg/images/istock_000018446807small-e1337697373665.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/226426/Is-your-firm-on-board-with-the-tablet-revolution) Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [Digital Marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/digital-marketing) [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [mobile marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-marketing) [mobile marketing agency](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-marketing-agency) [it marketing agency](https://www.incitemarketing.co.uk/marketing-blog/topic/it-marketing-agency) [website design in london](https://www.incitemarketing.co.uk/marketing-blog/topic/website-design-in-london) [marketing via tablets](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-via-tablets) [tablet computing](https://www.incitemarketing.co.uk/marketing-blog/topic/tablet-computing) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226426/Is-your-firm-on-board-with-the-tablet-revolution) ## [ Understanding the agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/bid/226406/Understanding-the-agency-pitch-process) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 4 April 2012 While some of our clients boast decades’ experience, some are new to the industry and unsure of the traditional agency pitch process, or what level of bespoke effort is appropriate to ask of agencies in responding to their brief. The traditional formal pitch process may look something like this: - **Request for Information (RFI) to Longlist Agencies:** We recommend limiting RFI’s to include clients’ 5 most pressing questions,. Limiting the number of questions will increase the chances that agencies will respond personally rather than providing templated responses. - **Credentials (creds) meeting:** Ideally a discussion of the client’s needs; agencies should avoid the temptation to speak too much about themselves and instead ask good questions, which demonstrate their ability to listen and truly understand their clients. - **Chemistry check:** Whether purely social, or a working session to explore an element of the brief together, this portion of the pitch is to test personality fit. As such, the people who will actually work together on the business (not execs and new biz folks) must attend. - **Briefing:** By this point, the number of agencies is trimmed to 3 (+ the incumbent in some cases). At a minimum, client briefs should include a clear statement of the business problem, measurable objectives, a clear budget and timeline. The best briefings will be done in person and allow adequate time for questions. - **Tissue meeting:** This is mid-way review of agencies’ progress in responding to the client brief. Ideas are rough, unpolished and are shared only to gain early feedback from the client - **The pitch:** Competing agencies present their final responses to the client brief face to face, allowing time for discussion thereafter. Topics: [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [selecting the best agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-the-best-agency) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226406/Understanding-the-agency-pitch-process) ## [ What to look for in a mobile agency](https://www.incitemarketing.co.uk/marketing-blog/bid/226397/What-to-look-for-in-a-mobile-agency) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 26 March 2012 As we discussed in our previous post, which you can catch here, the mobile market is a rapidly growing industry, with 58 per cent of Britons are accessing content via apps and/or the mobile web each month (Comscore). In response, many brands and agencies are now turning to mobile agencies. Topics: [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [mobile marketing agency](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-marketing-agency) [questions for mobile](https://www.incitemarketing.co.uk/marketing-blog/topic/questions-for-mobile) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226397/What-to-look-for-in-a-mobile-agency) ## [ Marketing Agency Trends: Connecting with the mobile market](https://www.incitemarketing.co.uk/marketing-blog/bid/226391/Marketing-Agency-Trends-Connecting-with-the-mobile-market) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 23 March 2012 To many brands and marleting agencies, mobile is still largely seen as an experimental ad spend. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [mobile marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-marketing) [mobile marketing agency](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-marketing-agency) [questions for mobile](https://www.incitemarketing.co.uk/marketing-blog/topic/questions-for-mobile) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226391/Marketing-Agency-Trends-Connecting-with-the-mobile-market) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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