According to some counts of late, there are over 16,000 marketing and communications agencies in the UK. And as someone who spends most of every business day speaking with, reading about and selecting agencies to be put forward for client briefs, I’m continually disappointed by how many marketing agencies neglect marketing themselves.
I find myself in conversations with clients daily to the tune of ‘Believe me, they’re a good marketing firm with talented people onboard…they just aren’t great at marketing themselves.’ How sad.
