--- title: Marketing Blog | PR Agency Selection description: PR Agency Selection | The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection#) ## [ Digital vs. Traditional – it’s all in the mix for PR agency selection](https://www.incitemarketing.co.uk/marketing-blog/bid/332235/Digital-vs-Traditional-it-s-all-in-the-mix-for-PR-agency-selection) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 3 September 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-289717567-jpg/images/fotolia_54908569_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/332235/Digital-vs-Traditional-it-s-all-in-the-mix-for-PR-agency-selection) # The rise of social media is undeniable with a growing body of statistics that is hard to ignore says Caroline Beswick, Managing Partner of [Trinity Public Relations](https://www.incitemarketing.co.uk/marketing-blog/topic/www.trinitypr.co.uk). In 2012, 33 million adults used the internet daily, compared with 16 million in 2006 according to the Office of National Statistics. One of the most popular online activities in the UK is reading the news. Almost half of adults (48%) now use social networking sites and for the younger age group (16-24 year olds) this leaps to a massive 87%. While social networking is lower amongst the older generation – it is by no means an irrelevant figure with just one in ten over 65s using social networks. So, it would seem that social media use now spans generations, demographics and professions. ### **Don't undervalue PR's worth** Many leading brands across the world utilise social media extremely effectively and it’s fair to say that for most companies, social media is now a critical component of an effective marketing strategy. The potential audience reach is undoubtedly appealing, particularly if you’re heading up a new marketing drive for your company or appointing a PR or marketing agency and want to be able to attribute these types of figures to your campaign. So, we’re agreed - social media does indeed give clients and marketing agencies a new “playground” to communicate in and the potential to reach – and crucially interact with - a huge audience. However one word of caution - it would be unwise to see social media as a total replacement for other PR and marketing tactics. In our experience, it is important to keep an “open mind” in particular at the brief and pitching stage and consider social media (networks such as Facebook and Twitter) as a package alongside so-called traditional communication routes (e.g. a double page spread in Good Housekeeping or the headline interview for the company spokesperson on Radio 4’s Today programme). Topics: [Agency Search and Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-search-and-selection) [PR Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-trends) [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [pr agency](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/332235/Digital-vs-Traditional-it-s-all-in-the-mix-for-PR-agency-selection) ## [ Get your content calendar sorted - PR advice for marketing agencies](https://www.incitemarketing.co.uk/marketing-blog/bid/328799/Get-your-content-calendar-sorted-PR-advice-for-marketing-agencies) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 29 August 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-272330114-jpg/images/fotolia_41547606_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/328799/Get-your-content-calendar-sorted-PR-advice-for-marketing-agencies) # PR has long faired as the golden child of the marketing mix, but marketing agencies could take a pointer or two when it comes to their planned activity, says Victoria Evans, Account Director at Social Media, SEO and PR agency, [Punch Communications](http://www.punchcomms.com/). Sometimes it can be challenging for brands to generate their own news content for a number of different reasons. These can range from budget to partner approval, to lack of relevant product or service news taking place, and therefore capitalising on external goings on is vital. A great PR tactic for marketing agencies to develop is to research what is going on in the wider world and piggyback on topical occurrences with comment and feature ideas. Topics: [Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency) [Agency Search and Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-search-and-selection) [PR](https://www.incitemarketing.co.uk/marketing-blog/topic/pr) [PR Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-trends) [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/328799/Get-your-content-calendar-sorted-PR-advice-for-marketing-agencies) ## [ PR Agency Search and Selection](https://www.incitemarketing.co.uk/marketing-blog/bid/226477/PR-Agency-Search-and-Selection) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 19 November 2012 In many ways, selecting a PR firm is a lot like selecting a life partner. Companies must select a firm in which they have confidence to operate with good judgement as their proxy. Topics: [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [PR agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-search-and-selection) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226477/PR-Agency-Search-and-Selection) ## [ PR Agencies for Start-ups](https://www.incitemarketing.co.uk/marketing-blog/bid/226445/PR-Agencies-for-Start-ups) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 31 July 2012 *Advice for technology start-ups by Cordy Griffiths, UK General Manager, Ballou PR ([www.balloupr.com](http://www.balloupr.com/))* Topics: [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [pr for start-ups](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-for-start-ups) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226445/PR-Agencies-for-Start-ups) ## [ Marketing Agency Differentiation in the UK’s Cluttered Industry](https://www.incitemarketing.co.uk/marketing-blog/bid/226444/Marketing-Agency-Differentiation-in-the-UK-s-Cluttered-Industry) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 24 July 2012 According to some counts of late, there are over 16,000 marketing and communications agencies in the UK. And as someone who spends most of every business day speaking with, reading about and selecting agencies to be put forward for client briefs, I’m continually disappointed by how many marketing agencies neglect marketing themselves. I find myself in conversations with clients daily to the tune of ‘Believe me, they’re a good marketing firm with talented people onboard…they just aren’t great at marketing themselves.’ How sad. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [mobile agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/mobile-agency-search-and-selection) [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [social media agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/social-media-agency-selection) [Marketing Agency Differentiation](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency-differentiation) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226444/Marketing-Agency-Differentiation-in-the-UK-s-Cluttered-Industry) ## [ Managing an Online PR Crisis](https://www.incitemarketing.co.uk/marketing-blog/bid/226436/Managing-an-Online-PR-Crisis) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 21 June 2012 *by Guest blogger Ronelle Bester, Managing Director, Red Ribbon Communications* Topics: [PR Agency Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency-selection) [pr agency](https://www.incitemarketing.co.uk/marketing-blog/topic/pr-agency) [crisis communications](https://www.incitemarketing.co.uk/marketing-blog/topic/crisis-communications) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226436/Managing-an-Online-PR-Crisis) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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