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UX agency search and selection - a marketer's guide

By Guest Poster on 12 June 2014

So, your company has chosen to improve customer experience presenting your business online more efficiently. But how do you go about selecting the right UX agency, asks Nicholas Del Conte, of digital marketing agency Digital White.

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The Snog, Marry, Avoid of agency search and selection

By Danielle Stagg on 20 February 2014

When choosing a marketing agency, you're really hoping for a long-term relationship, not just a one night stand, says Sally Pritchett, Director of digital marketing agency, Something Big.

Plus, using a different agency for each campaign can mean you're less likely to build on your learnings

Finding that perfect agency partner is very similar to finding your perfect partner in life: there needs to be chemistry. Only you'll know when it feels right but there are a few things to look out for...

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Strong marketing agency/client relationships: Partners, not accounts

By Danielle Stagg on 12 February 2014

Daniel Henderson is the Client Service Director for innovative creative Digital Production and Marketing agency Here & Now. He has a decade working with blue chips clients to create innovative and multi-channel digital solutions.

How often do we ever take a step back and think about the relationship from the clients perspective? Probably not often enough.

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The secret Comms Director: Here's how to win my PR team over

By Danielle Stagg on 6 February 2014

Currently slogging it out in the agency search and selection process?

Hot from the desk of this anonymous Comms Director of a global business in the built environment sector, we bring you these top 10 tips for winning over in-house PR teams

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Agency Search and Selection tips: healthy client/agency relationships

By Danielle Stagg on 4 February 2014

Obviously, marketing agency search and selection is what our team does, day in, day out.

But we also help foster relationships and subsequently are asked by agency and client alike, what the secret to healthy, happy and productive partnerships really is.

We were digging about the annuls of WARC recently and found a useful article about assessing client/marketing agency relationships. You can read it immediately, here.

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What does your logo say? Colour Psychology and the Marketing Agency

By Danielle Stagg on 17 January 2014

If design agency search and selection is on the cards for 2014, here is just one of the ways a new design team may help revitalise your brand: through the science of psychology- and colour

So. What does your brand logo say about your business?

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5 things marketing agencies do to turn off potential clients [Part 2]

By Danielle Stagg on 30 October 2013

You know the drill. Here's part two of our series on common mistakes made by marketing agencies during the search and selection process.

Catch up on part one here.

As always, get in touch via the comment section below, or Tweet us, to share your views.

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5 things marketing agencies do to turn off potential clients [Part 1]

By Danielle Stagg on 28 October 2013

As agency search and selection folk, we see a lot of marketing agencies make it -and break it- and know what it takes to get hired.

While some will inevitably fall at the first hurdle, others damage their chances with avoidable mistakes during the initial stages or even during their pitches.

We on the FindGood Marketing Blog want you to succeed in all your pitches, naturally, so here is what you shouldn't do, or perhaps some of the reasons you're not winning the work you should be. As always, let our little birds know what you think via Twitter or chat to our blog badgers via the comment section below.

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7 key reasons why marketing agencies lose pitches [Part 2]

By Danielle Stagg on 10 October 2013

Is your marketing agency committing one (or all) of these 7 deadly sins in the pitch process? Read part one here.

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7 key reasons why marketing agencies lose pitches [Part 1]

By Danielle Stagg on 8 October 2013

It's a familiar tale to many a marketing agency. Your team is assembled, the caffeine is kicking in and the powerpoint is ready to roll... but still you lose the pitch.

In the words of one of our registered agency bods, in the marketing agency search and selection business, teams really do have to kiss a lot of frogs before winning that hard-earned brief. So why do marketing agencies lose pitches and what can they do to improve their chances?

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