Currently slogging it out in the agency search and selection process?

Hot from the desk of this anonymous Comms Director of a global business in the built environment sector, we bring you these top 10 tips for winning over in-house PR teams

Facebook’s well publicised initial public offering (IPO) transition has had it is ups and downs. But as Twitter files for IPO, will they be able to avoid the mistakes Facebook have made?

Here Shelley Martin of PR agency, Neo PR discusses what the move means for Twitter's biggest competitor, Facebook, as well as the businesses and PR agencies that use it

Facebook and Twitter are obvious rivals and with Twitter moving to their IPO, both companies will be competing even more publicly. The competition between the two is also hotting up in terms of the advertising with both companies growing their sites advertising functionality.

Facebook only last month increased the size of the images that can be included within their adverts and are aiming to increase ad clicks, with users now able to click on any part of an advert to reach an advertiser’s website opposed to the previous hyperlink method. Whereas an ex-Facebook executive was quoted saying that Twitter’s s $350 million acquisition of mobile ad company MoPub makes Twitter a superior product, potentially in terms of mobile advertising, so the war rages on.

The PR industry sees some extreme highs and lows, and national boutique PR agency, The Tonic Communications, gives us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch.

In the second of this two-part blog, director and co-founder Georgina Dunkley provides her top tips.

The PR industry sees some extreme highs and lows, and national boutique PR agency The Tonic Communications, which has offices in the North East and East Midlands, give us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch.

In the first of this two part blog, director and co-founder Georgina Dunkley provides her advice on how to stay calm in the face of a media catastrophe.

At PR, social media and SEO agency, Punch Communications, they have, over the years, focused on how social media and search engine optimisation have altered the traditional PR landscape whilst encouraging their clients to view the three disciplines as one complementary solution.

This year the approach has been thrust into the spotlight, particularly as so much prominence has been placed on expert content placement and relevance, says Account Director, Keredy Andrews

Google has always remained firm on the fact that any content and links produced on websites needed to be appropriate and valuable, and that those abusing the system would be penalised. However, Google recently announced some changes to its webmaster guidelines which have impacted the way links should be best incorporated into content and also highlighted the worth of social sharing. This reiterates that relevancy and quality, as well as campaign integration, is here to stay and that anything written on-site or created off-site needs to adhere to these guidelines.

PR has long faired as the golden child of the marketing mix, but marketing agencies could take a pointer or two when it comes to their planned activity, says Victoria Evans, Account Director at Social Media, SEO and PR agency, Punch Communications.

Sometimes it can be challenging for brands to generate their own news content for a number of different reasons. These can range from budget to partner approval, to lack of relevant product or service news taking place, and therefore capitalising on external goings on is vital. A great PR tactic for marketing agencies to develop is to research what is going on in the wider world and piggyback on topical occurrences with comment and feature ideas.

How do you keep up with branding trends, stay new and stand out? 'New' may not be the answer for your developing brand strategy, argues Max Wright, Strategy Director at Kindred.

When it comes to brand identity development and creating a brand strategy, the concept of 'Newism' is hard to ignore. I suspect that this thrill of the new is driven by seeking standout at all costs or the ego-centric view that our audiences are just as obsessed with the new as we are.