In an ideal world, clients would never need to hold an agency pitch, and agencies would never have to take part in one. In that world, we'd hear about the perfect agencies from a friend or colleague, and hand the work straight to them. Or perhaps, all agencies would be equally skilled at everything, and chemistry would never be an issue. Clients would pick their agency for eternity. We'd all get on, and all everything would simply work perfectly -- forever.
5 Easy Tips to Craft a Stellar Agency Pitch
The Secret Marketer: 'The marketing agency-client new biz canyon'
In continuation of our Secert Marketer series, we asked a New Biz Director at a leading whitelabel marketing agency to share his thoughts on where the agency-client gap really lies.
His answers may surprise you...
The secret Comms Director: Here's how to win my PR team over
