In an ideal world, clients would never need to hold an agency pitch, and agencies would never have to take part in one. In that world, we'd hear about the perfect agencies from a friend or colleague, and hand the work straight to them. Or perhaps, all agencies would be equally skilled at everything, and chemistry would never be an issue. Clients would pick their agency for eternity. We'd all get on, and all everything would simply work perfectly -- forever.
5 Easy Tips to Craft a Stellar Agency Pitch
5 things marketing agencies do to turn off potential clients [Part 2]
You know the drill. Here's part two of our series on common mistakes made by marketing agencies during the search and selection process.
Catch up on part one here.
As always, get in touch via the comment section below, or Tweet us, to share your views.
7 key reasons why marketing agencies lose pitches [Part 2]
Is your marketing agency committing one (or all) of these 7 deadly sins in the pitch process? Read part one here.
7 key reasons why marketing agencies lose pitches [Part 1]
It's a familiar tale to many a marketing agency. Your team is assembled, the caffeine is kicking in and the powerpoint is ready to roll... but still you lose the pitch.
In the words of one of our registered agency bods, in the marketing agency search and selection business, teams really do have to kiss a lot of frogs before winning that hard-earned brief. So why do marketing agencies lose pitches and what can they do to improve their chances?
