Creative marketing agency, True Story, share their unique ethos for developing happy and successful client-agency relationships

Agency life can be unpredictable and fast-changing, and much of this is driven by the needs of the client, both in terms of the workload and perceptions as to how the relationship is going.  

When it comes to the agency search and selection process, what do both clients and agencies expect from a chemistry meeting?

At FindGood we have been exploring this topic on both sides for many months. In that time we have noticed one size does not fit all, but first impressions still count.

Here, our head matchmaker Annabelle looks to bridge the gap between clients and agencies

Preparation

Clients do like an agency to come to a meeting fully prepared (forgive us if this sounds obvious but you'd be surprised), but this entails more than knowing the full background of the business.

Knowing where to look when it comes to SEO and Social Media advice can be a battle, but here, Richard O'flynn, Director of digital marketing agency, 201 Digital, offers his top professional tools and tricks to stay ahead...

Professional tools for SEO and social media Searching Google for ‘SEO tools’ offers almost 40 million hits, and looking for ‘social media tools’ gives you ‘approximately’ 677 million. If even Google can only be bothered to approximate, then that makes searching for the right SEO and social media tools for your business something of a tricky ask, right? Add to that the plethora of social networks that are around and it can be difficult to handle the social networks you choose that are best for your niche.

Fortunately, we’re here to help – here’s a list of some fantastic, essential tools that can really help boost the social media and SEO side of your business.

1. Staying contented

You know the drill. Here's part two of our series on common mistakes made by marketing agencies during the search and selection process.

Catch up on part one here.

As always, get in touch via the comment section below, or Tweet us, to share your views.

For marketing agencies and businesses of all shapes and sizes, blogs can be a fantastic inbound marketing tool.

Here, Gemma Farmer, of PR agency Neo PR gives her 5 quintessential steps for building a fool-proof blog. We're listening, Gemma...

A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web.

Is your marketing agency committing one (or all) of these 7 deadly sins in the pitch process? Read part one here.