In our final post with coverage from Inbound Marketing UK 2013 we get on to the hot topic of content.

Not you run of the mill content, but ‘home run’ content that will put your business on the digital map. Doug Kessler Creative and Content Strategies at Velocity Partners was our guide to this and, by golly did he have some inbound marketing wisdom to impart.

Kessler’s influence in the world of content marketing was clear as audience members waited with baited breath and notepads at the ready in anticipation of his talk. And what did he start with?

Crap, that’s what.

In our last post we talked about the joys of running an inbound marketing strategy for your business, guided by the wise words of HubSpot CEO Brian Halligan.

Your second installment from IMUK13 goes a little deeper in to the inbound marketing process with Twitter data tips from SEO Gadget’s Richard Baxter that will revolutionise your Tweeting habits.

Twitter is often considered a business luxury, overlooked and undervalued it can become an abused channel that is only used to send the odd tweet about the trails and tribulations of the daily commute. Interesting stuff… Wake-up folks, you are missing out an amazing inbound marketing opportunity here.

Richard Baxter lifts the veil on Twitter to reveal a mine of data waiting to be harvested. We now see Twitter through Baxter’s eyes – and it’s marketing friendly, full of graphs and charts. In this post you will learn how Baxter:

• Improves your SEO with Twitter
• Builds a Twitter data mine in Excel 
• Targets influencers and builds SEO friendly relationships

Improve your SEO with Twitter

FindGood have the tid-bits, tips and most of all the marketing agencies’ quips that kept us entertained for a full day at HubSpot’s conference: ‘Inbound Marketing UK 2013’.

Welcome to part one of our series of blogs that we hope will enlighten you to the world of inbound marketing straight from the mouths of the 12 influential speakers (plus a little light conference comedy thrown in for good measure).

Your BIG IMUK13 takeaways:

• Brian Halligan (CEO of HubSpot) taught us that using your dog in a presentation is cool and Inbound is more about changing your attitude to business – including how you manage your staff.
• Doug Kessler (Creative and Content Strategist at Velocity) taught us that stealing is OK and to commit the crime shamelessly [content and ideas only guys, no tablets and smart phones]. FYI Doug, we plan to so, so watch-out. After the success of his recent book release ‘Crap’ we also learnt swear words are a great way to market yourself but we think that might be bullshit.
• SEO Gadget’s Richard Baxter gave us enough social stalking tools to start our own private investigation agency. But more importantly how to harness our Twitter data to reach influencers and make SEO friendly connections.
• Carrie Longton (Founder of Mumsnet.com) educated us on the Mummy market such as; don’t call Mums yummy and that they love to talk Politics. In general Carrie is a pro at understanding a market and how to enfranchise that market to support your brand.

Setting the inbound tone

For marketing agencies and businesses of all shapes and sizes, blogs can be a fantastic inbound marketing tool.

Here, Gemma Farmer, of PR agency Neo PR gives her 5 quintessential steps for building a fool-proof blog. We're listening, Gemma...

A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web.