In our final post with coverage from Inbound Marketing UK 2013 we get on to the hot topic of content.

Not you run of the mill content, but ‘home run’ content that will put your business on the digital map. Doug Kessler Creative and Content Strategies at Velocity Partners was our guide to this and, by golly did he have some inbound marketing wisdom to impart.

Kessler’s influence in the world of content marketing was clear as audience members waited with baited breath and notepads at the ready in anticipation of his talk. And what did he start with?

Crap, that’s what.

In our last post we talked about the joys of running an inbound marketing strategy for your business, guided by the wise words of HubSpot CEO Brian Halligan.

Your second installment from IMUK13 goes a little deeper in to the inbound marketing process with Twitter data tips from SEO Gadget’s Richard Baxter that will revolutionise your Tweeting habits.

Twitter is often considered a business luxury, overlooked and undervalued it can become an abused channel that is only used to send the odd tweet about the trails and tribulations of the daily commute. Interesting stuff… Wake-up folks, you are missing out an amazing inbound marketing opportunity here.

Richard Baxter lifts the veil on Twitter to reveal a mine of data waiting to be harvested. We now see Twitter through Baxter’s eyes – and it’s marketing friendly, full of graphs and charts. In this post you will learn how Baxter:

• Improves your SEO with Twitter
• Builds a Twitter data mine in Excel 
• Targets influencers and builds SEO friendly relationships

Improve your SEO with Twitter