FindGood have the tid-bits, tips and most of all the marketing agencies’ quips that kept us entertained for a full day at HubSpot’s conference: ‘Inbound Marketing UK 2013’.

Welcome to part one of our series of blogs that we hope will enlighten you to the world of inbound marketing straight from the mouths of the 12 influential speakers (plus a little light conference comedy thrown in for good measure).

Your BIG IMUK13 takeaways:

• Brian Halligan (CEO of HubSpot) taught us that using your dog in a presentation is cool and Inbound is more about changing your attitude to business – including how you manage your staff.
• Doug Kessler (Creative and Content Strategist at Velocity) taught us that stealing is OK and to commit the crime shamelessly [content and ideas only guys, no tablets and smart phones]. FYI Doug, we plan to so, so watch-out. After the success of his recent book release ‘Crap’ we also learnt swear words are a great way to market yourself but we think that might be bullshit.
• SEO Gadget’s Richard Baxter gave us enough social stalking tools to start our own private investigation agency. But more importantly how to harness our Twitter data to reach influencers and make SEO friendly connections.
• Carrie Longton (Founder of Mumsnet.com) educated us on the Mummy market such as; don’t call Mums yummy and that they love to talk Politics. In general Carrie is a pro at understanding a market and how to enfranchise that market to support your brand.

Setting the inbound tone

Let’s start of with a round of applause for Inbound Marketing * cue excited claps and cheers *. Of course Inbound 2013, like every other marketing event, had the cultish enthusiasm the gives marketing conferences a bad name. The stench of business fervour hung heavy in the air as a frenzy of networking occurred. Around every tray of mini apple crumbles, steaming cups of strong black coffee were spilled during animated introductory handshakes. Ok, we are making it sound awful – which it really wasn’t. Inbound actually does rule.

Somehow Inbound Marketing Agencies get away with the cliché. So embrace it: “Hey, if we’re going to be inbound marketers – We’re going to act like the best damn marketers around”. At least we can all laugh at what a ridiculous crowd we are in one room… and then maybe be inspired to write a blog about it too. We are so productive.

Inbound boss man Brian Halligan

Now we have provided you with a taste of the atmosphere, let’s get in to the juicy details. Brian Halligan, the Inbound boss man and CEO of HubSpot was the first on stage. Now here is a guy you want to know, want to be and most of all desperately want to follow you back on Twitter [Brian if you are reading this, you know what to do].

His focus was on how to manage your new Inbound strategy on a business level, including staff, company culture and work processes. Using his family as reference Brian demonstrated how the marketing playbook has changed over the years from buying and selling media to getting others to by into your media.

The comparison was pretty clear. The old Playbook was his Dad’s domain – fuelled by an ambition to earn and establish the best salary whilst walking the same path as everyone else, same media, same rules apply. The new playbook is his niece’s generation, the Millennials, who are inspired by learning and motivated by a trusting relationship with their employers. Their path is carved by innovation, ideas and using real-time data to inform strategy. They are two in-comparable worlds of technology, expectations and attitudes to marketing.

Brian’s Inbound marketing inspiration:

• Inbound will help you avoid shovelling money in to the Google fire-pit of Adwords.
• Adapt your management process – the world of marketing is changing and so is your workforce. They are younger, motivated by learning and inspired.
• Inspire your staff (The Millennials) by keeping them interested, challenged and trust them to work independently.
• Build a company culture – Inbound isn’t just a marketing method, it’s a philosophy (I did warn you it was cultish).
• Technology is changing – more and more people are now expecting context to be applied to products. For example, Netflix and Spotify so marketing shouldn’t be any different.
• Think like a publisher – add context to everything you do.

Go Inbound Marketing! [Part 2] of FindGood’s coverage of IMUK13 coming up next, with Twitter tips from SEO Gadget’s Richard Baxter.