The best bits of our client agency relationship survey - Infographic
By Danielle Stagg on 5 March 2015
5 Easy Tips to Craft a Stellar Agency Pitch
By Guest Poster on 10 February 2015
In an ideal world, clients would never need to hold an agency pitch, and agencies would never have to take part in one. In that world, we'd hear about the perfect agencies from a friend or colleague, and hand the work straight to them. Or perhaps, all agencies would be equally skilled at everything, and chemistry would never be an issue. Clients would pick their agency for eternity. We'd all get on, and all everything would simply work perfectly -- forever.
Agency Pitch Process: Is Asking Questions A Good Move?
By Danielle Stagg on 6 November 2012
There’s an old, trite saying which goes ‘there’s no such thing as a silly question’. However, in the case of the agency pitch process, I beg to differ. Questions, which drive a discussion forward are well appreciated by everyone, of course, but other questions which show ignorance are obviously best avoided.
As an agency intermediary, we chat with clients and marketing agencies daily in an effort to properly match firms to appropriate briefs. So, it’s not at all strange for us to be the conduit for questions and answers. Many of those questions are worthwhile and important. But, sadly, others are time-wasters and hurt rather than help the agency’s impression in the eyes of the client contact.