--- title: Marketing Blog | Brand strategy description: Brand strategy | The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy#) ## [ Need to rebrand? Here's how a branding agency would do it](https://www.incitemarketing.co.uk/marketing-blog/bid/357210/Need-to-rebrand-Here-s-how-a-branding-agency-would-do-it) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 5 December 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-401724732-jpg/images/brandingprocessinfographic_4f5a79c9335e3.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/357210/Need-to-rebrand-Here-s-how-a-branding-agency-would-do-it) # When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face. Topics: [branding identity](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-identity) [branding words](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-words) [branding agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-agency-search-and-selection) [Brand Identity](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-identity) [Branding](https://www.incitemarketing.co.uk/marketing-blog/topic/branding) [Brand strategy](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy) [brand development](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-development) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/357210/Need-to-rebrand-Here-s-how-a-branding-agency-would-do-it) ## [ More top Crisis Comms Tips from a PR agency](https://www.incitemarketing.co.uk/marketing-blog/bid/350420/More-top-Crisis-Comms-Tips-from-a-PR-agency) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 13 November 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-376054279-jpg/images/fotolia_57908568_xs.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/350420/More-top-Crisis-Comms-Tips-from-a-PR-agency) # The PR industry sees some extreme highs and lows, and national boutique PR agency, [The Tonic Communications](http://www.thetoniccomms.co.uk/), gives us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch. # In the second of this two-part blog, director and co-founder Georgina Dunkley provides her top tips. Topics: [Brand Identity](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-identity) [Brand strategy](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy) [PR](https://www.incitemarketing.co.uk/marketing-blog/topic/pr) [Corporate Comms](https://www.incitemarketing.co.uk/marketing-blog/topic/corporate-comms) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/350420/More-top-Crisis-Comms-Tips-from-a-PR-agency) ## [ Corp comms tips from a PR agency: Taking the rough with the smooth](https://www.incitemarketing.co.uk/marketing-blog/bid/346174/Corp-comms-tips-from-a-PR-agency-Taking-the-rough-with-the-smooth) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 12 November 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-362307439-jpg/images/fotolia_56863823_xs.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/346174/Corp-comms-tips-from-a-PR-agency-Taking-the-rough-with-the-smooth) # The PR industry sees some extreme highs and lows, and national boutique PR agency [The Tonic Communications](http://www.thetoniccomms.co.uk/), which has offices in the North East and East Midlands, give us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch. # In the first of this two part blog, director and co-founder Georgina Dunkley provides her advice on how to stay calm in the face of a media catastrophe. Topics: [Brand Identity](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-identity) [Brand strategy](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy) [PR](https://www.incitemarketing.co.uk/marketing-blog/topic/pr) [Corporate Comms](https://www.incitemarketing.co.uk/marketing-blog/topic/corporate-comms) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/346174/Corp-comms-tips-from-a-PR-agency-Taking-the-rough-with-the-smooth) ## [ Dear Marketing Agencies: LET’S GET PERSONAL](https://www.incitemarketing.co.uk/marketing-blog/bid/319855/Dear-Marketing-Agencies-LET-S-GET-PERSONAL) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 4 September 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-288611513-jpg/images/6002290215_d9a9c9651a_b-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/319855/Dear-Marketing-Agencies-LET-S-GET-PERSONAL) # Hi. I’m Sarah, Founder of Brand Experience Agency, [Woof London](http://wooflondon.com/). # I like tea. And biscuits, to dunk in my tea. If we met, I’d make you (probably) the best tea you’ve ever had. I’m confident about that. You’d enjoy the tea and we’d have a lovely chat. The truth is, you just can’t beat the personal touch. Especially when it comes to your branding or marketing agency. In an age when it’s getting harder and harder to make people feel anything at all, the personal touch still has the power to make anyone feel a little bit special. That’s the thing I’ve always been interested in. It’s why I run a Brand Experience Agency that tries to do exactly that for our clients. Topics: [branding identity](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-identity) [branding words](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-words) [branding agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-agency-search-and-selection) [Brand Identity](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-identity) [Branding](https://www.incitemarketing.co.uk/marketing-blog/topic/branding) [Brand strategy](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy) [brand development](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-development) [Experiential Marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/experiential-marketing) [experiential marketing agency](https://www.incitemarketing.co.uk/marketing-blog/topic/experiential-marketing-agency) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/319855/Dear-Marketing-Agencies-LET-S-GET-PERSONAL) ## [ A branding agency's guide to ‘Experience’](https://www.incitemarketing.co.uk/marketing-blog/bid/305665/A-branding-agency-s-guide-to-Experience) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 20 June 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-200880244-jpg/images/fotolia_52569539_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/305665/A-branding-agency-s-guide-to-Experience) # Read what CEO UK and Ireland of Branding Agency, [The Brand Union](http://www.thebrandunion.com/), Toby Southgate has to say about 'Experience' and how a holistic marketing approach could fix your brand-consumer comms. **** Topics: [branding identity](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-identity) [branding words](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-words) [branding agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-agency-search-and-selection) [Brand Identity](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-identity) [Branding](https://www.incitemarketing.co.uk/marketing-blog/topic/branding) [Brand strategy](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy) [brand development](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-development) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/305665/A-branding-agency-s-guide-to-Experience) ## [ Branding and identity: the curse of 'New-ness'](https://www.incitemarketing.co.uk/marketing-blog/bid/264825/Branding-and-identity-the-curse-of-New-ness) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 19 April 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-31561908-jpg/images/branding_and_identity-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/264825/Branding-and-identity-the-curse-of-New-ness) # How do you keep up with branding trends, stay new and stand out? 'New' may not be the answer for your developing brand strategy, argues Max Wright, Strategy Director at *[Kindred](http://www.kindredagency.com). * When it comes to brand identity development and creating a brand strategy, the concept of '[Newism](https://www.trendwatching.com/trends/newism/)' is hard to ignore. I suspect that this thrill of the new is driven by seeking standout at all costs or the ego-centric view that our audiences are just as obsessed with the new as we are. Topics: [branding identity](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-identity) [Branding](https://www.incitemarketing.co.uk/marketing-blog/topic/branding) [Brand strategy](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-strategy) [brand development](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-development) [PR](https://www.incitemarketing.co.uk/marketing-blog/topic/pr) [Advertising](https://www.incitemarketing.co.uk/marketing-blog/topic/advertising) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/264825/Branding-and-identity-the-curse-of-New-ness) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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