When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help

You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face.

The PR industry sees some extreme highs and lows, and national boutique PR agency, The Tonic Communications, gives us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch.

In the second of this two-part blog, director and co-founder Georgina Dunkley provides her top tips.

The PR industry sees some extreme highs and lows, and national boutique PR agency The Tonic Communications, which has offices in the North East and East Midlands, give us its advice on how to cope in a crisis and how to manage a key campaign, product or news launch.

In the first of this two part blog, director and co-founder Georgina Dunkley provides her advice on how to stay calm in the face of a media catastrophe.

Hi. I’m Sarah, Founder of Brand Experience Agency, Woof London.

I like tea. And biscuits, to dunk in my tea. If we met, I’d make you (probably) the best tea you’ve ever had. I’m confident about that. You’d enjoy the tea and we’d have a lovely chat.

The truth is, you just can’t beat the personal touch. Especially when it comes to your branding or marketing agency.

In an age when it’s getting harder and harder to make people feel anything at all, the personal touch still has the power to make anyone feel a little bit special.

That’s the thing I’ve always been interested in. It’s why I run a Brand Experience Agency that tries to do exactly that for our clients.

Read what CEO UK and Ireland of Branding Agency, The Brand Union, Toby Southgate has to say about 'Experience' and how a holistic marketing approach could fix your brand-consumer comms.

How do you keep up with branding trends, stay new and stand out? 'New' may not be the answer for your developing brand strategy, argues Max Wright, Strategy Director at Kindred.

When it comes to brand identity development and creating a brand strategy, the concept of 'Newism' is hard to ignore. I suspect that this thrill of the new is driven by seeking standout at all costs or the ego-centric view that our audiences are just as obsessed with the new as we are.