Our Blog

Need to rebrand? Here's how a branding agency would do it

By Danielle Stagg on 5 December 2013

When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help

You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face.

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Dear Marketing Agencies: LET’S GET PERSONAL

By Danielle Stagg on 4 September 2013

Hi. I’m Sarah, Founder of Brand Experience Agency, Woof London.

I like tea. And biscuits, to dunk in my tea. If we met, I’d make you (probably) the best tea you’ve ever had. I’m confident about that. You’d enjoy the tea and we’d have a lovely chat.

The truth is, you just can’t beat the personal touch. Especially when it comes to your branding or marketing agency.

In an age when it’s getting harder and harder to make people feel anything at all, the personal touch still has the power to make anyone feel a little bit special.

That’s the thing I’ve always been interested in. It’s why I run a Brand Experience Agency that tries to do exactly that for our clients.

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A branding agency's guide to ‘Experience’

By Danielle Stagg on 20 June 2013

Read what CEO UK and Ireland of Branding Agency, The Brand Union, Toby Southgate has to say about 'Experience' and how a holistic marketing approach could fix your brand-consumer comms.

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A Few Guidelines to Capturing Corporate Tone of Voice (Part 3)

By Danielle Stagg on 30 August 2012

Over the past few months, we’ve been questioned many times regarding what’s an appropriate answer for the ‘corporate tone’ ask as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the third of a three-part series written by our resident copywriter Danielle, outlining our pointers for capturing your corporate tone. If you haven’t yet caught the first or second instalments, of course, link to those first.

7. Evolve

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A Few Guidelines to Capturing Corporate Tone of Voice (Part 2)

By Danielle Stagg on 25 August 2012

Over the past few months, we’ve been questioned many times regarding what’s an appropriate answer for the ‘corporate tone’ ask as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the second of a three-part series written by our resident copywriter Danielle, outlining our pointers for capturing your corporate tone. If you haven’t yet caught the first instalment, please find it here.

In this series we focus on how to create a successful brand profile. You can find the first three steps in our previous entry below.

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Create a Corporate Tone of Voice - the Guidelines (Part One)

By Kimberly Mears on 22 August 2012

As a Search and Selection Agency, we get asked a lot how to create a corporate tone of voice, as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the first of a three-part series written by our resident Copywriter and Content Editor, Danielle Stagg, outlining our pointers for capturing your corporate tone.

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