Over the past few months, we’ve been questioned many times regarding what’s an appropriate answer for the ‘corporate tone’ ask as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the third of a three-part series written by our resident copywriter Danielle, outlining our pointers for capturing your corporate tone. If you haven’t yet caught the first or second instalments, of course, link to those first.
7. Evolve