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Keith Sammels is the Executive Creative Director of LAW Creative, a full service Advertising and Marketing Agency.

Over the past few months, we’ve been questioned many times regarding what’s an appropriate answer for the ‘corporate tone’ ask as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the third of a three-part series written by our resident copywriter Danielle, outlining our pointers for capturing your corporate tone. If you haven’t yet caught the first or second instalments, of course, link to those first.

7. Evolve

Over the past few months, we’ve been questioned many times regarding what’s an appropriate answer for the ‘corporate tone’ ask as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the second of a three-part series written by our resident copywriter Danielle, outlining our pointers for capturing your corporate tone. If you haven’t yet caught the first instalment, please find it here.

In this series we focus on how to create a successful brand profile. You can find the first three steps in our previous entry below.

As a Search and Selection Agency, we get asked a lot how to create a corporate tone of voice, as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the first of a three-part series written by our resident Copywriter and Content Editor, Danielle Stagg, outlining our pointers for capturing your corporate tone.