--- title: Marketing Blog | Kimberly Mears description: The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/author/kimberly-mears#) ## Kimberly Mears ![](https://app.hubspot.com/settings/avatar/80ed95bd2e9c77e0285fd4439ccd4b52) ## Recent Posts ## [ Create a Corporate Tone of Voice - the Guidelines (Part One)](https://www.incitemarketing.co.uk/marketing-blog/bid/226451/Create-a-Corporate-Tone-of-Voice-the-Guidelines-Part-One) By [Kimberly Mears](https://www.incitemarketing.co.uk/marketing-blog/author/kimberly-mears) on 22 August 2012 [![](https://www.incitemarketing.co.uk/hs-fs/file-48192708-jpg/images/fotolia_46080357_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/226451/Create-a-Corporate-Tone-of-Voice-the-Guidelines-Part-One) *As a Search and Selection Agency, we get asked a lot how to create a corporate tone of voice, as part of our project brief template. Given the frequency of the question, we thought others may find our long-form answer helpful. This is the first of a three-part series written by our resident Copywriter and Content Editor, [Danielle Stagg](http://lnkd.in/cH5yhb), outlining our pointers for capturing your corporate tone.* Topics: [branding identity](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-identity) [branding words](https://www.incitemarketing.co.uk/marketing-blog/topic/branding-words) [brand language/guidelines](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-languageguidelines) [brand tone of voice](https://www.incitemarketing.co.uk/marketing-blog/topic/brand-tone-of-voice) [company profile writing](https://www.incitemarketing.co.uk/marketing-blog/topic/company-profile-writing) [Copr voice solution](https://www.incitemarketing.co.uk/marketing-blog/topic/copr-voice-solution) [copywriting for the web using tone of voice](https://www.incitemarketing.co.uk/marketing-blog/topic/copywriting-for-the-web-using-tone-of-voice) [creating a brand story](https://www.incitemarketing.co.uk/marketing-blog/topic/creating-a-brand-story) [developing your voice](https://www.incitemarketing.co.uk/marketing-blog/topic/developing-your-voice) [marketing copywriting](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-copywriting) [tone of voice](https://www.incitemarketing.co.uk/marketing-blog/topic/tone-of-voice) [tone of voice guidelines](https://www.incitemarketing.co.uk/marketing-blog/topic/tone-of-voice-guidelines) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226451/Create-a-Corporate-Tone-of-Voice-the-Guidelines-Part-One) ## [ Words and Phrases to Avoid Within Your Creds Deck and Proposals](https://www.incitemarketing.co.uk/marketing-blog/bid/226413/Words-and-Phrases-to-Avoid-Within-Your-Creds-Deck-and-Proposals) By [Kimberly Mears](https://www.incitemarketing.co.uk/marketing-blog/author/kimberly-mears) on 13 April 2012 I’m not a copywriter. Though a voracious reader (or so I like to think) with an OK vocabulary, my first drafts are often cluttered with tired lines and clichés. And despite drastic editing, one or two trite phrases always seem to creep into my final drafts. Arguably however, it’s worse for time poor agency-side staff, who write pitch presentations and case studies while suffering from the same problem. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [selecting the best agency](https://www.incitemarketing.co.uk/marketing-blog/topic/selecting-the-best-agency) [agency pitch process](https://www.incitemarketing.co.uk/marketing-blog/topic/agency-pitch-process) [Ad agency selection](https://www.incitemarketing.co.uk/marketing-blog/topic/ad-agency-selection) [client/agency relationship tips](https://www.incitemarketing.co.uk/marketing-blog/topic/clientagency-relationship-tips) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/226413/Words-and-Phrases-to-Avoid-Within-Your-Creds-Deck-and-Proposals) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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