When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help

You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face.

But fear not. This infographic on the steps of the branding process is an ideal starting point for businesses big and small- no branding agency required (*yet).

Source: http://timmonsandcompanyblog.com/2012/03/13/the-branding-process-for-businesses-big-or-small/