When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help

You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face.

Hi. I’m Sarah, Founder of Brand Experience Agency, Woof London.

I like tea. And biscuits, to dunk in my tea. If we met, I’d make you (probably) the best tea you’ve ever had. I’m confident about that. You’d enjoy the tea and we’d have a lovely chat.

The truth is, you just can’t beat the personal touch. Especially when it comes to your branding or marketing agency.

In an age when it’s getting harder and harder to make people feel anything at all, the personal touch still has the power to make anyone feel a little bit special.

That’s the thing I’ve always been interested in. It’s why I run a Brand Experience Agency that tries to do exactly that for our clients.

Read what CEO UK and Ireland of Branding Agency, The Brand Union, Toby Southgate has to say about 'Experience' and how a holistic marketing approach could fix your brand-consumer comms.

We ran across this story in the Guardian yesterday which highlights that Tesco have bought into a new coffee shop concept chain which some feel is misleadingly branded as if it’s an independent. This struck us as particularly interesting as since starting up last year, we have received briefs from both small upstarts which are hoping to pass themselves off as more established brands, as well as larger corporate ones who are spinning off ‘independent concepts’ and selecting branding and design firms outside their normal stable so that no essence of their existing brands will taint the new firm’s.

This leads us to question which is the greater sin: appearing to be more, or less ‘corporate’ than in reality? Or is either mission sinful at all?