A friend makes the best cupcakes in the world. Ok, maybe I’m exaggerating…but I’ve certainly sampled my share of these golden and delicious pillows of goodness and consider myself of discerning taste. Hers are incredible cupcakes. And they’re just as beautiful as they are delicious. So, chatting with her a few days ago, I was surprised to learn that she’s struggling to sell her covetable cakes.
This conversation with my friend made me again realise a lesson I’ve learned over and over again (though sometimes, even I, choose to ignore). Start-ups must be brave in asking for help when they need it.
