Predictions for the year ahead signal a positive future for all aspects of social media, but equally a general misunderstanding of what the industry actually entails and the huge effect it can have on a marketing strategy.
- 75% of marketers plan to increase their social marketing spend in 2012.
- Borrell Associates found that small to medium businesses would double their social marketing spend to approximately 13.7% of their total marketing spend in 2012.
- 75% of businesses spend $10,000 or less on social media per year.
- A majority of marketers admit that they do not have a measurement plan in place for social marketing efforts.
- Targeted social media efforts and blog content often help to improve a firm’s organic search results for key terms.
We recommend perusing this report in full – especially if you’re due to attend a meeting with a shortlist of social media firms. You can find it here…
Which trends have you noted in conducting your social media campaign?
