Agency folks, ever wished to be a fly on a client’s wall when filling in your quarterly forecast? And client-side friends, are you wondering if your peers’ social media or mobile spend will go up for down?
If so, well, we may just have some insights that will interest you.
In the first quarter, we conducted a survey of client-side marketers and unearthed some interesting tidbits. Namely, marketers are feeling optimistic about their projected revenues and profits in 2012, which seems to lead them to be optimistic about their marketing spend in the months to come. Hence, a majority of respondents anticipate that their overall marketing spend will stay the same or increase during this calendar year.
And for those looking for insights on which bits of the marketing mix will see the most upside, this and more is covered within the full report.
To request a full copy of our findings, please get in touch with us at info@findgood.co.uk
