Day in, day out we meet with client-side and agency-side marketers. And while agency-side hours and strong personalities can be a challenge to manage, client-side marketers don’t have an easy time, either.
Increasingly squeezed to perform and achieve the same results while coping with reduced marketing budgets and lower internal head counts, many client-side marketers are stretched too thin. They haven’t made it to the bottom of their inbox for days. They don’t have time to do the work that’s agreed within all the meetings which command a majority of their working day. And between the meetings and the inbox, there’s little to no time left for client-side folks to clear their minds, or even rush out for a proper lunch.
