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Client-side Marketers Don’t Have it Easy

18 October 2012

Day in, day out we meet with client-side and agency-side marketers. And while agency-side hours and strong personalities can be a challenge to manage, client-side marketers don’t have an easy time, either.

Increasingly squeezed to perform and achieve the same results while coping with reduced marketing budgets and lower internal head counts, many client-side marketers are stretched too thin. They haven’t made it to the bottom of their inbox for days. They don’t have time to do the work that’s agreed within all the meetings which command a majority of their working day. And between the meetings and the inbox, there’s little to no time left for client-side folks to clear their minds, or even rush out for a proper lunch.

Just about every client we speak with wishes for more time to do the reading, research and thinking necessary to achieve great things. Sadly, this is often echoed agency-side.

Client-side marketing teams are in the midst of significant change, everyone’s seeing the signs. So, whether you agree or disagree with our view on the challenges faced client-side as stated above, we’d be keen to have your reality represented as part of our latest survey. All responses are, of course, anonymous, but respondents will be amongst the first to receive a copy of our findings later this year.

Please complete our survey of client-side marketers here.

Danielle Stagg

Written by Danielle Stagg