Marketing bombards us from all directions: radio and TV ads, press and magazine ads, text messages, email marketing and in the post, advertising on trucks, roadside hoardings, bus stops, posters in shop windows.
You can read part one of this series here.
A friend makes the best cupcakes in the world. Ok, maybe I’m exaggerating…but I’ve certainly sampled my share of these golden and delicious pillows of goodness and consider myself of discerning taste. Hers are incredible cupcakes. And they’re just as beautiful as they are delicious. So, chatting with her a few days ago, I was surprised to learn that she’s struggling to sell her covetable cakes.
This conversation with my friend made me again realise a lesson I’ve learned over and over again (though sometimes, even I, choose to ignore). Start-ups must be brave in asking for help when they need it.
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