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How to be your own marketing agency

By Guest Poster on 2 July 2014

Marketing agency tips from Marian Chapman works of marketing agency, Fusion Creative Marketing.

Marketing bombards us from all directions: radio and TV ads, press and magazine ads, text messages, email marketing and in the post, advertising on trucks, roadside hoardings, bus stops, posters in shop windows.

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It’s me, not you: PR advice for marketing agencies

By Danielle Stagg on 27 August 2013

As a marketing agency, there are certain pits falls you can fall into during the agency search and selection process.

It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disinterested prospects (and disenfranchised customers) says Ashley Carr of PR agency, Neo PR.

We say it over again. It’s not about you is it?

But therein lies the rub – we are taught in business from the very early years, that headline-grabbing figures of growth, size, and market domination are all good things. In fact, the City literally demands to know your quarter on quarter performance and woe betide those who underperform.

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The [debatable] 9 point guide to selecting a marketing agency- Part 2

By Danielle Stagg on 21 August 2013

We take a look at Marketing Profs' 9-point guide to marketing agency search and selection and weigh in on what we thing they have right- and what they don't.

You can read part one of this series here or the orginal list on the Marketing Profs website.

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The [debatable] 9 point guide to selecting a marketing agency- Part I

By Danielle Stagg on 20 August 2013

We recently stumbled across a list of 9 steps for effective marketing agency search and selection on the Marketing Profs website and as somewhat expert in the agency search and selection process ourselves, we thought we'd weight in and give our thoughts on their definitive guide.

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How do you value the creativity of your marketing agency?

By Sydney Fleming-Gale on 23 July 2013

The marketing world has been shaken by a controversial debate with one question at the epicentre: Do marketing agencies place too much emphasis on creativity and not enough on achieving return on investment? According to 78% of CEOs, they don't...

This comes as an aftermath from a report published by Fournaise Marketing Group stating that a majority of Chief Executives feel marketing agencies are too “inward looking”. The report went onto explain this was because there was little or no evidence to support agency claims that creativity in their marketing strategies guaranteed an improvement in ROI.



Since the report was published on July 11th there has been a backlash response from marketing agencies and other influential bodies in the industry slamming the claims. Their group disapproval is proof that not only marketing agencies but also CEOs believe that creativity and ROI is not an either or decision.

Truly creative and original concepts have little or no backing research to support the strategy pitch due to the experimental nature of the ideas. It is this detail that rings alarm bells for CEOs who are used to being reassured their investment will be well spent with a presentation of hard data and evidence to ensure an airtight profitable strategy.

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Integrated vs specialist marketing agencies: who wore it better?

By Danielle Stagg on 12 July 2013

Integrated Vs specialist: its the marketing agency debate that colours FindGood towers many an afternoon – but what should you base your marketing agency search and selection on and what do you need to consider?

There are many pros and cons for each side and naturally, the scales are constantly swaying.

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Marketing Week Live: Speed Dating for Marketing agencies

By Danielle Stagg on 2 July 2013

Did you miss Marketing Week Live 2013? We've asked one resident of this year's 'Ask the Experts' Zone, Brett Sammels to give us the inside scoop.

Brett is Client Services Director at full service advertising and marketing agency, LAW Creative.

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