As a marketing agency, there are certain pits falls you can fall into during the agency search and selection process.
It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disinterested prospects (and disenfranchised customers) says Ashley Carr of PR agency, Neo PR.
We say it over again. It’s not about you is it?
But therein lies the rub – we are taught in business from the very early years, that headline-grabbing figures of growth, size, and market domination are all good things. In fact, the City literally demands to know your quarter on quarter performance and woe betide those who underperform.