I've been thinking about this a lot recently; how does an advertising or marketing agency maintain the focus on creativity in a world of monitoring?
Since the report was published on July 11th there has been a backlash response from marketing agencies and other influential bodies in the industry slamming the claims. Their group disapproval is proof that not only marketing agencies but also CEOs believe that creativity and ROI is not an either or decision.
Truly creative and original concepts have little or no backing research to support the strategy pitch due to the experimental nature of the ideas. It is this detail that rings alarm bells for CEOs who are used to being reassured their investment will be well spent with a presentation of hard data and evidence to ensure an airtight profitable strategy.
The Factory, 2 Acre Road
Kingston Upon Thames, Surrey.
KT2 6EF
info@incitemarketing.co.uk
+44 208 247 1850
