--- title: Marketing Blog | Creativity description: Creativity | The FindGood marketing blog gives the agency perspective on marketing trends. --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/topic/creativity#) ## [ Creativity for marketing agencies in a world of statistics](https://www.incitemarketing.co.uk/marketing-blog/bid/320834/Creativity-for-marketing-agencies-in-a-world-of-statistics) By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 5 August 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-236323931-jpg/images/fotolia_41203787_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/320834/Creativity-for-marketing-agencies-in-a-world-of-statistics) # Jamie Mollart, Director of Advertising and Marketing Agency, [Rock Kitchen Harris](http://www.rkh.co.uk), is calling all creative folk to arms in a world of cold, hard stats. I've been thinking about this a lot recently; how does an advertising or marketing agency maintain the focus on creativity in a world of monitoring? Topics: [Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency) [Advertising Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/advertising-agency) [Creativity](https://www.incitemarketing.co.uk/marketing-blog/topic/creativity) [Creative Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/creative-marketing-agency) [Advertising](https://www.incitemarketing.co.uk/marketing-blog/topic/advertising) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/320834/Creativity-for-marketing-agencies-in-a-world-of-statistics) ## [ How do you value the creativity of your marketing agency?](https://www.incitemarketing.co.uk/marketing-blog/bid/318828/How-do-you-value-the-creativity-of-your-marketing-agency) By [Sydney Fleming-Gale](https://www.incitemarketing.co.uk/marketing-blog/author/sydney-fleming-gale) on 23 July 2013 [![](https://www.incitemarketing.co.uk/hs-fs/file-233259859-jpg/images/fotolia_50995501_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/318828/How-do-you-value-the-creativity-of-your-marketing-agency) # The marketing world has been shaken by a controversial debate with one question at the epicentre: Do marketing agencies place too much emphasis on creativity and not enough on achieving return on investment? According to [78% of CEOs](http://www.marketingweek.co.uk/404Handler.aspx?aspxerrorpath=/news/78-of-ceos-say-agencies-are-not-roi-driven/4007318.article), they don't... This comes as an aftermath from a report published by Fournaise Marketing Group stating that a majority of Chief Executives feel marketing agencies are too “inward looking”. The report went onto explain this was because there was little or no evidence to support agency claims that creativity in their marketing strategies guaranteed an improvement in ROI. Since the report was published on July 11th there has been a backlash response from marketing agencies and other influential bodies in the industry slamming the claims. Their group disapproval is proof that not only marketing agencies but also CEOs believe that creativity and ROI is not an either or decision. Truly creative and original concepts have little or no backing research to support the strategy pitch due to the experimental nature of the ideas. It is this detail that rings alarm bells for CEOs who are used to being reassured their investment will be well spent with a presentation of hard data and evidence to ensure an airtight profitable strategy. Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency) [Marketing Agency Search and Selection](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency-search-and-selection) [Creativity](https://www.incitemarketing.co.uk/marketing-blog/topic/creativity) [ROI](https://www.incitemarketing.co.uk/marketing-blog/topic/roi) [Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/bid/318828/How-do-you-value-the-creativity-of-your-marketing-agency) [All posts](https://www.incitemarketing.co.uk/marketing-blog/all) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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