Simone Moretta is the co-founder & new business director of IMS, a boutique marketing agency, incentive and prize promotion specialist. Here she explains how to find solutions to current marketing challenges.
“Did You Just Double Dip That Chip?”
Budget over Money Can’t Buy
After the stresses and strain of the past couple of years we now all know that double dip doesn’t just refer to a person popping a crudité into the sour cream more times than is strictly polite, but actually is the current economic buzz word describing a worldwide recession.
Clients more frequently want something to suit their specific budget whilst retaining that exciting and memorable experience. After over twelve years in the promotional marketing business and founder of my own promotional marketing agency, I can say with confidence it’s now more important than ever to maintain fantastic relationships with suppliers and a little (massive) black book chock-full of luxury contacts.
That is the key to the budget challenge and our personal secret weapon in the double dip society.
Devil is in the detail
(Scene) Ecstatic winner gets to the airport about to embark on a dream experience but wait what’s this? An ash cloud has taken over the world and all flights have been cancelled. Who are you going to call? Not Ghostbusters. People are busy, that’s not the most shocking of revelations but it’s one that needs to be learned and remembered.
Clients often rely on their promotional marketing partners to provide a 360 degree service, and by this I mean the creation of the prize through to winner management. Maintaining these details take away the pressure from brand partners and ensures a smooth running of prize fulfilment, resulting in excellent feedback and ROI for your clients.
This adoption of a full circle client service and the running of efficient processes are key for any prize promotion marketing agency (like ours) to cement and develop lasting client relationships.
Not to mention ensure loyalty and satisfaction of your clients in a competitive market.
