Simone Moretta is the co-founder & new business director of IMS, a boutique marketing agency, incentive and prize promotion specialist. Here she explains how to find solutions to current marketing challenges.

“Did You Just Double Dip That Chip?”

Budget over Money Can’t Buy

After the stresses and strain of the past couple of years we now all know that double dip doesn’t just refer to a person popping a crudité into the sour cream more times than is strictly polite, but actually is the current economic buzz word describing a worldwide recession.

Clients more frequently want something to suit their specific budget whilst retaining that exciting and memorable experience. After over twelve years in the promotional marketing business and founder of my own promotional marketing agency, I can say with confidence it’s now more important than ever to maintain fantastic relationships with suppliers and a little (massive) black book chock-full of luxury contacts.

That is the key to the budget challenge and our personal secret weapon in the double dip society.