Danielle Stagg
Recent Posts
Marketing agency trends: The challenges of Google Hummingbird
By Danielle Stagg on 4 November 2013
Kickstarter Campaigns: A How-To (no marketing agency required)
By Danielle Stagg on 31 October 2013
Have you ever had a really great idea that you wanted to turn into reality?
Kickstarter and other crowdfunding websites give small businesses and individuals a chance to turn those ideas into reality, without a marketing agency, says Chris Madden, Co-founder of US-based Digital Marketing Agency, Matchnode.
Kickstarter is a great platform for those who want to test their product on the market, solicit feedback from target customers, and if successful, generate funding often in the form of pre-sales to invest in production. They're especially helpful for those who don't have a marketing agency onboard.
5 things marketing agencies do to turn off potential clients [Part 2]
By Danielle Stagg on 30 October 2013
You know the drill. Here's part two of our series on common mistakes made by marketing agencies during the search and selection process.
Catch up on part one here.
As always, get in touch via the comment section below, or Tweet us, to share your views.
5 things marketing agencies do to turn off potential clients [Part 1]
By Danielle Stagg on 28 October 2013
As agency search and selection folk, we see a lot of marketing agencies make it -and break it- and know what it takes to get hired.
While some will inevitably fall at the first hurdle, others damage their chances with avoidable mistakes during the initial stages or even during their pitches.
We on the FindGood Marketing Blog want you to succeed in all your pitches, naturally, so here is what you shouldn't do, or perhaps some of the reasons you're not winning the work you should be. As always, let our little birds know what you think via Twitter or chat to our blog badgers via the comment section below.
Radio ads and ROI: Key insights from a Media Buying Agency
By Danielle Stagg on 23 October 2013
Brands using radio for advertising get almost eight times the ROI, according to new research.
But what does that actually mean, asks Sue Fernando of Media Buying Agency, The Media Shop.
As a Media Buying Agency our eyes are always glued to our calendars. That places us in good stead to tell you this month commercial radio celebrates its 40th birthday. (Those in the know will recall Capital Radio’s launch in London in October 1973.)
According to the first-ever analysis of cross-agency data by the Radio Advertising Bureau (RAB), radio advertisers on average get their money back 7.7 times over, with automotive and retailer brands showing an even higher performance.
5 steps to building an awesome blog
By Danielle Stagg on 17 October 2013
For marketing agencies and businesses of all shapes and sizes, blogs can be a fantastic inbound marketing tool.
Here, Gemma Farmer, of PR agency Neo PR gives her 5 quintessential steps for building a fool-proof blog. We're listening, Gemma...
A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web.
Why your brand or marketing agency should be using Vine
By Danielle Stagg on 16 October 2013
In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population.
7 key reasons why marketing agencies lose pitches [Part 2]
By Danielle Stagg on 10 October 2013
Is your marketing agency committing one (or all) of these 7 deadly sins in the pitch process? Read part one here.
7 key reasons why marketing agencies lose pitches [Part 1]
By Danielle Stagg on 8 October 2013
It's a familiar tale to many a marketing agency. Your team is assembled, the caffeine is kicking in and the powerpoint is ready to roll... but still you lose the pitch.
In the words of one of our registered agency bods, in the marketing agency search and selection business, teams really do have to kiss a lot of frogs before winning that hard-earned brief. So why do marketing agencies lose pitches and what can they do to improve their chances?
INFOGRAPHIC: Content Marketing Trends 2014
By Danielle Stagg on 4 October 2013
According to this wonderfully detailed infographic on marketing agency trends for 2014, as found on Brand Republic, 93% of of all B2B marketing agencies are using Content Marketing, with 30% of all budgets being allocated on the discipline.
Further, 70% of marketing agencies are producing more content than they did last year.
LinkedIn and Twitter were the most popular platforms for marketers to use, while the biggest challenged cited by marketers for not doing more was a lack of time. Perhaps this correlates to the 86% of marketing agencies who report having someone in-house to oversee content marketing strategy.