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Kickstarter Campaigns: A How-To (no marketing agency required)

By Danielle Stagg on 31 October 2013

Have you ever had a really great idea that you wanted to turn into reality?

Kickstarter and other crowdfunding websites give small businesses and individuals a chance to turn those ideas into reality, without a marketing agency, says Chris Madden, Co-founder of US-based Digital Marketing Agency, Matchnode.

Kickstarter is a great platform for those who want to test their product on the market, solicit feedback from target customers, and if successful, generate funding often in the form of pre-sales to invest in production. They're especially helpful for those who don't have a marketing agency onboard.

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