--- title: "INFOGRAPHIC: Content Marketing Trends 2014" description: 90% of B2B marketers are now using some form of content marketing. See these and other Content Marketing Trends stats on the FindGood marketing blog image: https://www.incitemarketing.co.uk/hs-fs/file-336323302-jpg/images/brightcove-infographic1-resized-600.jpg --- # Our Blog ### Subscribe to Email Updates ### Blog Topics - [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing) - [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing) - [LinkedIn (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/linkedin) - [Social Media Strategy (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/social-media-strategy) - [Blogging (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/blogging) - [GDPR (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/gdpr) - [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership) - [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth) - [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound) - [organic growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/organic-growth) - [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars) [see all](https://www.incitemarketing.co.uk/marketing-blog/bid/340115/INFOGRAPHIC-Content-Marketing-Trends-2014#) ## INFOGRAPHIC: Content Marketing Trends 2014 4 October 2013 [![Share on Facebook](https://www.incitemarketing.co.uk/hs-fs/hubfs/INCITE%20IMAGES/social%20sharing%20icons/new/facebook_colour@2x.png?noresize&width=24&name=facebook_colour@2x.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F340115%2FINFOGRAPHIC-Content-Marketing-Trends-2014%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.incitemarketing.co.uk/hs-fs/hubfs/INCITE%20IMAGES/social%20sharing%20icons/new/LinkedIn_green@2x.png?noresize&width=24&name=LinkedIn_green@2x.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F340115%2FINFOGRAPHIC-Content-Marketing-Trends-2014%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.incitemarketing.co.uk/hs-fs/hubfs/INCITE%20IMAGES/social%20sharing%20icons/new/Twitter_orange%20copy@2x.png?noresize&width=24&name=Twitter_orange%20copy@2x.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F340115%2FINFOGRAPHIC-Content-Marketing-Trends-2014%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.incitemarketing.co.uk%2Fmarketing-blog%2Fbid%2F340115%2FINFOGRAPHIC-Content-Marketing-Trends-2014%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=INFOGRAPHIC%3A%20Content%20Marketing%20Trends%202014) ## According to this wonderfully detailed infographic on marketing agency trends for 2014, as found on Brand Republic, 93% of of all B2B marketing agencies are using Content Marketing, with 30% of all budgets being allocated on the discipline. ## Further, 70% of marketing agencies are producing more content than they did last year. LinkedIn and Twitter were the most popular platforms for marketers to use, while the biggest challenged cited by marketers for not doing more was a lack of time. Perhaps this correlates to the 86% of marketing agencies who report having someone in-house to oversee content marketing strategy. # Content Marketing Trends 2014 ![Brightcove infographic1 resized 600](https://www.incitemarketing.co.uk/hs-fs/file-336323302-jpg/images/brightcove-infographic1-resized-600.jpg?width=397&height=1599&name=brightcove-infographic1-resized-600.jpg) This data was compiled by online video platform, Brightcove in partnership with the Content Marketing Institute and MarketingProfs, who ran a survey of more than 1,200 US B2B marketers: http://www.brandrepublic.com/news/1214399/ ### Do you use content marketing? Let us know what you think via the comment section, or at @wefindgood. [![Need some help preparing your brief?](https://no-cache.hubspot.com/cta/default/239547/f8f3c0e8-e735-4b8d-8550-d7b02b40b695.png)](https://cta-redirect.hubspot.com/cta/redirect/239547/f8f3c0e8-e735-4b8d-8550-d7b02b40b695) Topics: [Marketing Trends](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-trends) [Content Marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/content-marketing) [Marketing Agency](https://www.incitemarketing.co.uk/marketing-blog/topic/marketing-agency) [Infographic](https://www.incitemarketing.co.uk/marketing-blog/topic/infographic) [B2B marketing](https://www.incitemarketing.co.uk/marketing-blog/topic/b2b-marketing) ![Danielle Stagg](https://app.hubspot.com/settings/avatar/eff1231c9f9e37c49ec1101586f32e8c) #### Written by [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) Previous Post [![](https://www.incitemarketing.co.uk/hs-fs/file-254873442-jpg/images/fotolia_51371028_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/338823/Marketing-trends-SEO-vs-PR-what-a-difference-a-year-makes) [Marketing trends: SEO vs PR - what a difference a year makes](https://www.incitemarketing.co.uk/marketing-blog/bid/338823/Marketing-trends-SEO-vs-PR-what-a-difference-a-year-makes) Next Post [![](https://www.incitemarketing.co.uk/hs-fs/file-339164736-jpg/images/fotolia_44146785_xs-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/bid/340825/7-key-reasons-why-marketing-agencies-lose-pitches-Part-1) [7 key reasons why marketing agencies lose pitches [Part 1]](https://www.incitemarketing.co.uk/marketing-blog/bid/340825/7-key-reasons-why-marketing-agencies-lose-pitches-Part-1) ![Incite Marketing](https://www.incitemarketing.co.uk/hubfs/INCITE%20IMAGES/logo/incite_logo_red.svg) The Factory, 2 Acre Road Kingston Upon Thames, Surrey. 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