“I need an App” to “Do I need an App?” – A Small But Important Distinction
By Guest Poster on 17 September 2015
10 things you should always ask your creative agency
By Guest Poster on 16 March 2015
Judith Jansen, Marketing Manager at Workbrands - A results-driven brand and marketing agency - proposes 10 things you should always ask your creative agency to get the best out of your brief.
The best bits of our client agency relationship survey - Infographic
By Danielle Stagg on 5 March 2015
We've picked some of the best bits from our client agency relationship survey report and turned it into a lovely infographic. Enjoy!
Key Factors For a Successful Client-Agency Relationship
By Guest Poster on 24 February 2015
Jonas Klit Nielsen, Founder & CEO of Mindjumpers – A Social Media Management Company - addresses the key factors in building a successful client-agency relationship.
Transparency
5 Easy Tips to Craft a Stellar Agency Pitch
By Guest Poster on 10 February 2015
In an ideal world, clients would never need to hold an agency pitch, and agencies would never have to take part in one. In that world, we'd hear about the perfect agencies from a friend or colleague, and hand the work straight to them. Or perhaps, all agencies would be equally skilled at everything, and chemistry would never be an issue. Clients would pick their agency for eternity. We'd all get on, and all everything would simply work perfectly -- forever.
How to reduce your employee turnover and increase productivity
By Guest Poster on 31 October 2014
Heather Scales, director of Redfin HR, discusses the importance of maintaining the right work home life balance and how flexible working can help.
A day in the life: Of a digital marketing agency New Biz Director
By Guest Poster on 30 July 2014
Day one in my role as the new business director at an up and coming digital agency started on a warm summer day. Not the best timing for new biz, but as the Head of New Business at a major global agency once told me; “New business never sleeps, is the last one to leave the party, is never idle and above all, never takes a summer holiday…”
How to be your own marketing agency
By Guest Poster on 2 July 2014
Marketing agency tips from Marian Chapman works of marketing agency, Fusion Creative Marketing.
Marketing bombards us from all directions: radio and TV ads, press and magazine ads, text messages, email marketing and in the post, advertising on trucks, roadside hoardings, bus stops, posters in shop windows.
UX agency search and selection - a marketer's guide
By Guest Poster on 12 June 2014
So, your company has chosen to improve customer experience presenting your business online more efficiently. But how do you go about selecting the right UX agency, asks Nicholas Del Conte, of digital marketing agency Digital White.
Low-cost TV advertising: Making the unreachable, reachable
By Danielle Stagg on 23 May 2014
Low-cost TV advertising is evening out the field says John Alligan of Media Buying Agency, The Media Shop.
There's a myth going round that TV ads are really expensive, but they don't have to be. In fact, many an advertising agency would be pleasantly surprised by what can be achieved on a smaller budget.