Marketing agency tips: 19 words to avoid in creds decks and proposals
Not everyone who works at a marketing agency is a copywriter.
Most of us might like to think of ourselves as a dab hand at the odd stanza or even a voracious reader with an OK vocabulary, but more often than not first drafts of creds decks and proposals are often cluttered with tired lines and clichés
The quick guide to getting the most out of your marketing agency
Felicitas Betzl, Managing Director & Partner of SERPS Invaders Ltd., a full service digital marketing agency, shares her expertise from working both client and agency side for more than 16 years.
Here she offers her quick-fire tips for making the most out of your agency
The secret to unstoppable PR agency search and selection
In many ways, agency search and selection, such as choosing a PR firm, is a lot like selecting a life partner.
The key, we show, lies in selecting a firm you have confidence in to operate with good judgement as your proxy
How to surmount client/comms agency relationship woes
Six months have passed since you began working with your new communications firm. And while they started out strong, they seem to be falling down from time to time on simple things. You’re starting to second-guess your decision and question whether you’ve selected the ‘right’ marketing agency for you.
What should you do?
Agency search and selection: Full disclosure 'a must' for briefs
The purpose of our marketing blog is to pull out the client/marketing agency trends that either help or hinder the agency search and selection process.
And when it comes to briefing, clients are often too blind to the impact excluding key details can have on those pitching for new biz
How to encourage marketing agencies to play fair
How can clients encourage marketing agencies to play fair? One of our matchmakers looks at what it takes to keep the agency-client relationship balanced
Marketing Agency Differentiation in the UK’s Cluttered Industry
According to some counts of late, there are over 16,000 communications and marketing agencies in the UK.
And as people who spend most of every business day speaking with, reading about and selecting agencies as part of the search and selection process, our worker bees are continually disappointed by how many marketing agencies neglect marketing themselves
On-boarding Your New Marketing Agency: The Relationship Set-up
So, you’ve selected a marketing agency! After navigating through the chemistry checks and seeing your decade’s fill of Powerpoint inside two weeks, you’ve finally arrived at a decision. Champagne! Take a breath…and let the real work begin
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