---
title: Marketing Blog (2)
description: The FindGood marketing blog gives the agency perspective on marketing trends. (2)
---

# Our Blog

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### Blog Topics

- [inbound marketing (5)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound-marketing)
- [B2B marketing (2)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/b2b-marketing)
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- [Thought Leadership (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/thought-leadership)
- [growth (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/growth)
- [inbound (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/inbound)
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- [webinars (1)](https://www.incitemarketing.co.uk/b2b-marketing-blog/topic/webinars)

[see all](https://www.incitemarketing.co.uk/marketing-blog/page/2#)

## [ What makes a good marketing agency? Top traits to watch for](https://www.incitemarketing.co.uk/marketing-blog/what-makes-a-good-marketing-agency-top-traits-to-watch-for)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 14 May 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-221137513-jpg/images/Fotolia_50868262_XS-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/what-makes-a-good-marketing-agency-top-traits-to-watch-for)

## Just about every day, someone asks us how we judge a marketing agency's relative quality and appropriateness to client briefs.

## These are the qualities we look for when matching them to clients

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/what-makes-a-good-marketing-agency-top-traits-to-watch-for)

## [ Marketing agency tips: 19 words to avoid in creds decks and proposals](https://www.incitemarketing.co.uk/marketing-blog/marketing-agency-tips-19-words-to-avoid-in-creds-decks-and-proposals)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 8 May 2014

[![](http://www.findgood.co.uk/hs-fs/hub/239547/file-2562710990-jpg/images/Blog---19-words-to-avoid.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/marketing-agency-tips-19-words-to-avoid-in-creds-decks-and-proposals)

## Not everyone who works at a marketing agency is a copywriter.

## Most of us might like to think of ourselves as a dab hand at the odd stanza or even a voracious reader with an OK vocabulary, but more often than not first drafts of creds decks and proposals are often cluttered with tired lines and clichés

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/marketing-agency-tips-19-words-to-avoid-in-creds-decks-and-proposals)

## [ The quick guide to getting the most out of your marketing agency](https://www.incitemarketing.co.uk/marketing-blog/the-quick-guide-to-getting-the-most-out-of-your-marketing-agency)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 1 May 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-21371945-jpg/images/istock_000019668905small-690x459.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/the-quick-guide-to-getting-the-most-out-of-your-marketing-agency)

## Felicitas Betzl, Managing Director & Partner of [SERPS Invaders Ltd](http://serps-invaders.com/)., a full service digital marketing agency, shares her expertise from working both client and agency side for more than 16 years.

## Here she offers her quick-fire tips for making the most out of your agency

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/the-quick-guide-to-getting-the-most-out-of-your-marketing-agency)

## [ The secret to unstoppable PR agency search and selection](https://www.incitemarketing.co.uk/marketing-blog/the-secret-to-unstoppable-pr-agency-search-and-selection)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 30 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-522501237-jpg/images/Fotolia_8786229_XS.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/the-secret-to-unstoppable-pr-agency-search-and-selection)

## In many ways, agency search and selection, such as choosing a PR firm, is a lot like selecting a life partner.

## The key, we show, lies in selecting a firm you have confidence in to operate with good judgement as your proxy

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/the-secret-to-unstoppable-pr-agency-search-and-selection)

## [ How to surmount client/comms agency relationship woes](https://www.incitemarketing.co.uk/marketing-blog/how-to-surmount-clientcomms-agency-relationship-woes)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 23 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-688479521-jpg/images/Fotolia_51282346_XS.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/how-to-surmount-clientcomms-agency-relationship-woes)

## Six months have passed since you began working with your new communications firm. And while they started out strong, they seem to be falling down from time to time on simple things. You’re starting to second-guess your decision and question whether you’ve selected the ‘right’ marketing agency for you.

## What should you do?

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/how-to-surmount-clientcomms-agency-relationship-woes)

## [ Agency search and selection: Full disclosure 'a must' for briefs](https://www.incitemarketing.co.uk/marketing-blog/agency-search-and-selection-full-disclosure-a-must-for-briefs)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 17 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-21372675-jpg/images/istock_000015899884small-e1334247883663.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/agency-search-and-selection-full-disclosure-a-must-for-briefs)

## The purpose of our marketing blog is to pull out the client/marketing agency trends that either help or hinder the agency search and selection process.

## And when it comes to briefing, clients are often too blind to the impact excluding key details can have on those pitching for new biz

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/agency-search-and-selection-full-disclosure-a-must-for-briefs)

## [ How to encourage marketing agencies to play fair](https://www.incitemarketing.co.uk/marketing-blog/how-to-encourage-marketing-agencies-to-play-fair)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 11 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-233259859-jpg/images/Fotolia_50995501_XS-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/how-to-encourage-marketing-agencies-to-play-fair)

## How can clients encourage marketing agencies to play fair? One of our matchmakers looks at what it takes to keep the agency-client relationship balanced

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/how-to-encourage-marketing-agencies-to-play-fair)

## [ Marketing Agency Differentiation in the UK’s Cluttered Industry](https://www.incitemarketing.co.uk/marketing-blog/marketing-agency-differentiation-in-the-uks-cluttered-industry)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 9 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-21371945-jpg/images/istock_000019668905small-690x459.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/marketing-agency-differentiation-in-the-uks-cluttered-industry)

## According to some counts of late, there are over 16,000 communications and marketing agencies in the UK.

## And as people who spend most of every business day speaking with, reading about and selecting agencies as part of the search and selection process, our worker bees are continually disappointed by how many marketing agencies neglect marketing themselves

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/marketing-agency-differentiation-in-the-uks-cluttered-industry)

## [ On-boarding Your New Marketing Agency: The Relationship Set-up](https://www.incitemarketing.co.uk/marketing-blog/on-boarding-your-new-marketing-agency-the-relationship-set-up)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 4 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-638455520-jpg/images/istock_000005343965small-e13419339164361.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/on-boarding-your-new-marketing-agency-the-relationship-set-up)

## So, you’ve selected a marketing agency! After navigating through the chemistry checks and seeing your decade’s fill of Powerpoint inside two weeks, you’ve finally arrived at a decision. Champagne! Take a breath…and let the real work begin

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/on-boarding-your-new-marketing-agency-the-relationship-set-up)

## [ Creative B2B marketing communications tools](https://www.incitemarketing.co.uk/marketing-blog/creative-b2b-marketing-communications-tools)

 By [Danielle Stagg](https://www.incitemarketing.co.uk/marketing-blog/author/danielle-stagg) on 2 April 2014

[![](https://www.incitemarketing.co.uk/hs-fs/file-625607839-jpg/images/Fotolia_54261786_XS-resized-600.jpg) ](https://www.incitemarketing.co.uk/marketing-blog/creative-b2b-marketing-communications-tools)

## Anton Pace, Client Services Director at London-based marketing agency, [Clinic](http://www.clinic.co.uk/), is of the opinion that B2B marketing communications don't have to be dull- and that B2B marketers like things to be pretty too

[Continue Reading ](https://www.incitemarketing.co.uk/marketing-blog/creative-b2b-marketing-communications-tools)

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