Pitch Nightmares: One PR agency dishes the dirt
Felicity Read, Managing Director of PR Agency, Leapfrog PR shares her pitch nightmares – and how agencies and clients alike can avoid them
UX agency search and selection- a marketer's guide
So, your company has chosen to improve customer experience presenting your business online more efficiently. But how do you go about selecting the right UX agency, asks Nicholas Del Conte, of digital marketing agency Digital White.
Prize sourcing: more than a marketing agency trend
We’re talking prize sourcing with Simone Moretta, co-founder and new business director of IMS, a boutique marketing agency, incentive and prize promotion specialist
Agency search and selection: PR Agencies for Start-ups
Here, Cordy Griffiths, UK General Manager for PR agency, Ballou PR, which specialises in technology start-ups, shares his insights on finding the right agency
Marketing agency search, selection: why it's just a dating game
Can you ever really completely rationalise the process of finding the right marketing agency? Dudley Masters, Account Director of marketing agency, Acumen Marketing Communications tries to make sense of it all, looking at the similarities between agency search and selection and dating.
Are hotshot marketing agencies worth the hype?
We get calls for help from client-side marketers who have grown frustrated by hotshot marketing agencies that won’t answer their calls or emails during the agency search and selection process.
So, why do hotshot firms behave in this way?
Hey marketing agencies! Here's how to give a perfect pitch
We know that landing the pitch can be a cause for celebration in itself but there are many tools and tricks any marketing agency (or client) can use to strengthen their position and ensure they deliver the best meeting possible. With this in mind, we’ve put together our list of top tips
5 tips from Darwin for healthy marketing agency-client relationships
Creative marketing agency, True Story, share their unique ethos for developing happy and successful client-agency relationships
Agency life can be unpredictable and fast-changing, and much of this is driven by the needs of the client, both in terms of the workload and perceptions as to how the relationship is going.
Topics:
Tips
Agency client relationships
Continue Reading
The Snog, Marry, Avoid of agency search and selection
When choosing a marketing agency, you're really hoping for a long-term relationship, not just a one night stand, says Sally Pritchett, Director of digital marketing agency, Something Big.
Plus, using a different agency for each campaign can mean you're less likely to build on your learnings
Finding that perfect agency partner is very similar to finding your perfect partner in life: there needs to be chemistry. Only you'll know when it feels right but there are a few things to look out for...
