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Low-cost TV advertising: Making the unreachable, reachable

By Danielle Stagg on 23 May 2014

Low-cost TV advertising is evening out the field says John Alligan of Media Buying Agency, The Media Shop.

There's a myth going round that TV ads are really expensive, but they don't have to be. In fact, many an advertising agency would be pleasantly surprised by what can be achieved on a smaller budget.

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