If design agency search and selection is on the cards for 2014, here is just one of the ways a new design team may help revitalise your brand: through the science of psychology- and colour

So. What does your brand logo say about your business?

By 2020 over £28 billion in UK online retail will come from international consumers, reveal paid search marketing agency, Net Media Planet.

This is the staggering figure predicted by recent research from OC&C Consultants and Google, says Marketing Manager, Carolyn Seaman

For UK businesses with strong brands and high export potential, expanding into new territories offers great potential for growth.  

However there are many obstacles - to the point where my Paid Search and Display marketing agency decided to publish our very own Whitepaper on the subject.

In an era of lightening-speed craze creation, marketing agency trends can appear -and disappear- overnight.

However, some can be clearly mapped out, which is why we asked Simone Moretta, co-founder of IMS, a boutique marketing agency and incentive and prize promotion specialist, to get her Mystic Meg on and look ahead to 2014

2013 was the year twerking made it into the Oxford English Dictionary, Andy Murray was finally accepted as British following his Wimbledon win and Jennifer Lawrence found a place in everyone's hearts by getting a bit tequila happy for her Silver Linings Playbook post-Oscar interview.

To say 'Merry Christmas' from your favourite marketing agency search and selection team, we've created these clever (at least we think so) email one-liners, season-themed for your enjoyment.

Have a great holiday break and New Year from all of us here at FindGood!

What is a brand? And how important is the mojo behind it?

Andy Hunt, Managing Director of marketing agency, Quick Thinking aims to find out...

What is a brand?

Ask a sample of the average-Joes and most will reach for one of today’s star brand icons. They’ll probably google a Coca Cola logo. Or point to a Nike trainer flash. Or show you the shiny Apple adorning their i-phone. Of course, these are all correct answers, but only partly right. As any brand marketer will tell you, brands are really a subtle mix of ‘10% logo and 90% mojo’. The lion’s share of any brand sits not in its physical identity, but in the much fluffier and less tangible attributes that surround it. Its real value lies not in its appearance, but the associations and behaviours it excites in people.

That’s why a branding agency will invest so much time (and charge so much money) to understand the ‘mojo’ of a brand before crafting its brand bible. Without knowing the essential back-story it’s impossible to engineer an identity that fits the bill.

As we're always looking for the upcoming marketing agency trends set to shape the ways brands and consumers interact, we turned to Caroline Margolis, Marketing Director at digital creative agency, Somewhat_ for her predictions.

Here, she looks at IPS and at how smartphones are enabling greater connectivity, experiences and customer services for brands in 2014 and beyond

So what is IPS and why is it important?

IPS (Indoor Positioning Systems) is similar to GPS, in that it uses location based services via smartphones to allow individuals to be located within a few meters accuracy and sometimes even less than that. However unlike GPS, IPS works indoors, without the needs for satellites, using wifi or bluetooth technologies.

Knowing where to look when it comes to SEO and Social Media advice can be a battle, but here, Richard O'flynn, Director of digital marketing agency, 201 Digital, offers his top professional tools and tricks to stay ahead...

Professional tools for SEO and social media Searching Google for ‘SEO tools’ offers almost 40 million hits, and looking for ‘social media tools’ gives you ‘approximately’ 677 million. If even Google can only be bothered to approximate, then that makes searching for the right SEO and social media tools for your business something of a tricky ask, right? Add to that the plethora of social networks that are around and it can be difficult to handle the social networks you choose that are best for your niche.

Fortunately, we’re here to help – here’s a list of some fantastic, essential tools that can really help boost the social media and SEO side of your business.

1. Staying contented

2013 has seen the rules shift for both marketing agencies and clients when creating brand comms campaigns.

Here, Shay Boyd, MD and Creative Director for communications and marketing agency, Clay Group provides us with a snapshot of how customers will be dictating the pace and rhythm for brand comms in 2014 and beyond

If you are starting to develop an agency brief or are about to embark on the agency search and selection process, you may want to consider how to navigate through the process effectively as the market place is continuing to evolve.

When it comes to rebranding, many businesses will search for a good branding agency. And rightly so. Simply put, re-branding can be tricky at the best of times, with too many examples of branding disasters to choose from. This infographic on the re-branding process however, should help

You only have to look at one of the many disastrous rebranding campaigns, like The Post Office for instance, which for a brief and nightmarish period became Consignia, or Tropicana, whose new packaging received such backlash it was swiftly abandoned, to know that without an effective strategy, your launch can very fall on their face.

Emailing marketing is still a hot marketing trend that when done right can transform the way your business attracts new business.

But if you don't have a marketing agency at your beck and call never fear, for we at FindGood have compiled this short guide to writing and planning effective email marketing campaigns

Who is it going to?

You don't need to be a marketing agency to know choosing the right audience for message is vital. Have they registered interest in your company are are you going in cold? Have you have previous contact or is this an introduction? Will they have a vested interest in what you're saying, i.e. is it relevant to them? All these things should be considered before moving forward, otherwise you are at risk at alienating warm leads.