By 2020 over £28 billion in UK online retail will come from international consumers, reveal paid search marketing agency, Net Media Planet.

This is the staggering figure predicted by recent research from OC&C Consultants and Google, says Marketing Manager, Carolyn Seaman

For UK businesses with strong brands and high export potential, expanding into new territories offers great potential for growth.  

However there are many obstacles - to the point where my Paid Search and Display marketing agency decided to publish our very own Whitepaper on the subject.

Ask any digital marketer or marketing agency bod which discipline is first on the budget sheet, they're bound to answer 'search'. It stands to reason - although companies spend time, effort and money trying to tightly define their target audiences and deliver relevant messages at relevant times, a search audience is self-selecting.

Your ad is only served to those interested in your product or service as identified by the search phrase they enter into Google or Bing. By definition you've served the ad to the right audience at the right time.