In an era of lightening-speed craze creation, marketing agency trends can appear -and disappear- overnight.

However, some can be clearly mapped out, which is why we asked Simone Moretta, co-founder of IMS, a boutique marketing agency and incentive and prize promotion specialist, to get her Mystic Meg on and look ahead to 2014

2013 was the year twerking made it into the Oxford English Dictionary, Andy Murray was finally accepted as British following his Wimbledon win and Jennifer Lawrence found a place in everyone's hearts by getting a bit tequila happy for her Silver Linings Playbook post-Oscar interview.