by Simon Steel
Danielle Stagg
Recent Posts
Managing an Online PR Crisis
by Guest blogger Ronelle Bester, Managing Director, Red Ribbon Communications
Brands Should Look To Integrate PR, Search & Social Media For Optimal Return on Investment
by Pete Goold
Topics:
Marketing Trends
Digital Marketing
questions for social media agencies
social media agency selection
social media firm selection
social marketing trends 2012
pr agency
selecting a social agency
social media trends
Marketing ROI
Continue Reading
Relevant Prior Industry Experience: Is It Critical When Selecting a Marketing Firm?
Our view is that it’s best to take some measure of risk when selecting a marketing agency.
In ~75% of cases, clients ask that the agencies we longlist for their brief:
- Have prior industry experience
- Be located within an hours’ drive or train ride
Client/Agency Fit: The Little Things Make a Big Difference
Average account longevity stands at a very low 2.5 years. Just about every client we speak with asks that we find them an agency ‘partner’. But what is a partnership? And what steps are necessary for a communications agency or client to form a partnership?
According to one commonly accepted definition of partnership, two firms or partners establish a formal component of shared financial risk or an actual joint venture in which the success or failure of either greatly impacts the other. At times, the clients we work with are generally seeking this type of arrangement—a pay for performance model, but this isn’t universally true. So, what is it that clients and agencies really want to see in one another when speaking of a ‘partnership’?
Is your firm on board with the tablet revolution?
Topics:
Marketing Trends
Digital Marketing
mobile agency search and selection
mobile marketing
mobile marketing agency
it marketing agency
website design in london
marketing via tablets
tablet computing
Continue Reading
Social Media ROI
Topics:
campaign measurement
questions for social media agencies
social media agency selection
social media firm selection
social marketing trends 2012
selecting a social agency
social media trends
Marketing ROI
Continue Reading
5 Social Media Trends: New Research for 2012
Predictions for the year ahead signal a positive future for all aspects of social media, but equally a general misunderstanding of what the industry actually entails and the huge effect it can have on a marketing strategy.
Topics:
Marketing Trends
social media firm selection
social marketing trends 2012
selecting a social agency
social media trends
Continue Reading
FindGood Survey Shows UK Marketers are Feeling Optimistic
Agency folks, ever wished to be a fly on a client’s wall when filling in your quarterly forecast? And client-side friends, are you wondering if your peers’ social media or mobile spend will go up for down?
If so, well, we may just have some insights that will interest you.
