You know the drill. Here's part two of our series on common mistakes made by marketing agencies during the search and selection process.

Catch up on part one here.

As always, get in touch via the comment section below, or Tweet us, to share your views.

As agency search and selection folk, we see a lot of marketing agencies make it -and break it- and know what it takes to get hired.

While some will inevitably fall at the first hurdle, others damage their chances with avoidable mistakes during the initial stages or even during their pitches.

We on the FindGood Marketing Blog want you to succeed in all your pitches, naturally, so here is what you shouldn't do, or perhaps some of the reasons you're not winning the work you should be. As always, let our little birds know what you think via Twitter or chat to our blog badgers via the comment section below.

In our final post with coverage from Inbound Marketing UK 2013 we get on to the hot topic of content.

Not you run of the mill content, but ‘home run’ content that will put your business on the digital map. Doug Kessler Creative and Content Strategies at Velocity Partners was our guide to this and, by golly did he have some inbound marketing wisdom to impart.

Kessler’s influence in the world of content marketing was clear as audience members waited with baited breath and notepads at the ready in anticipation of his talk. And what did he start with?

Crap, that’s what.

Brands using radio for advertising get almost eight times the ROI, according to new research.

But what does that actually mean, asks Sue Fernando of Media Buying Agency, The Media Shop.

As a Media Buying Agency our eyes are always glued to our calendars. That places us in good stead to tell you this month commercial radio celebrates its 40th birthday. (Those in the know will recall Capital Radio’s launch in London in October 1973.)

According to the first-ever analysis of cross-agency data by the Radio Advertising Bureau (RAB), radio advertisers on average get their money back 7.7 times over, with automotive and retailer brands showing an even higher performance.

In our last post we talked about the joys of running an inbound marketing strategy for your business, guided by the wise words of HubSpot CEO Brian Halligan.

Your second installment from IMUK13 goes a little deeper in to the inbound marketing process with Twitter data tips from SEO Gadget’s Richard Baxter that will revolutionise your Tweeting habits.

Twitter is often considered a business luxury, overlooked and undervalued it can become an abused channel that is only used to send the odd tweet about the trails and tribulations of the daily commute. Interesting stuff… Wake-up folks, you are missing out an amazing inbound marketing opportunity here.

Richard Baxter lifts the veil on Twitter to reveal a mine of data waiting to be harvested. We now see Twitter through Baxter’s eyes – and it’s marketing friendly, full of graphs and charts. In this post you will learn how Baxter:

• Improves your SEO with Twitter
• Builds a Twitter data mine in Excel 
• Targets influencers and builds SEO friendly relationships

Improve your SEO with Twitter

FindGood have the tid-bits, tips and most of all the marketing agencies’ quips that kept us entertained for a full day at HubSpot’s conference: ‘Inbound Marketing UK 2013’.

Welcome to part one of our series of blogs that we hope will enlighten you to the world of inbound marketing straight from the mouths of the 12 influential speakers (plus a little light conference comedy thrown in for good measure).

Your BIG IMUK13 takeaways:

• Brian Halligan (CEO of HubSpot) taught us that using your dog in a presentation is cool and Inbound is more about changing your attitude to business – including how you manage your staff.
• Doug Kessler (Creative and Content Strategist at Velocity) taught us that stealing is OK and to commit the crime shamelessly [content and ideas only guys, no tablets and smart phones]. FYI Doug, we plan to so, so watch-out. After the success of his recent book release ‘Crap’ we also learnt swear words are a great way to market yourself but we think that might be bullshit.
• SEO Gadget’s Richard Baxter gave us enough social stalking tools to start our own private investigation agency. But more importantly how to harness our Twitter data to reach influencers and make SEO friendly connections.
• Carrie Longton (Founder of Mumsnet.com) educated us on the Mummy market such as; don’t call Mums yummy and that they love to talk Politics. In general Carrie is a pro at understanding a market and how to enfranchise that market to support your brand.

Setting the inbound tone

For marketing agencies and businesses of all shapes and sizes, blogs can be a fantastic inbound marketing tool.

Here, Gemma Farmer, of PR agency Neo PR gives her 5 quintessential steps for building a fool-proof blog. We're listening, Gemma...

A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web.

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population.

We thought we would inject a little light-hearted content into, what appears to be, a sea of negative commentaries on the Google Hummingbird update. Who needs Keywords when you can invent words for your marketing campaign? 

Much to the annoyance of many SEO and content marketing agencies keywords are now predominantly ‘not provided’ in organic search analytics, making the SEO analysis of your website a cryptic puzzle. 

As other marketing agencies shout their annoyance at this extra workload and plead the importance of keyword targeting, one agency, McCann Melbourne to be exact, have instead chosen to invent and market their own word. And the result is rather impressive.

McCann created an entire content marketing campaign based around a word that essentially does not exist – ‘Phubbing’. As extra evidence of their marketing feat the Australian agency even managed to hardly mention the product they were marketing (which just so happens to be a dictionary) until the final seconds of their video campaign.

The video they produced ‘Phubbing: A Word is Born’ is a factual and emotive story that explains the existence of a phenomenon that has no name. McCann, being McCann (the origin of viral hit Dumb Ways To Die) set out to fill this word void with a name. So let’s take a look at how they went about it.

The situation:

Is your marketing agency committing one (or all) of these 7 deadly sins in the pitch process? Read part one here.