We thought we'd take a breather in our busy blogging schedule to see how you and your marketing agency would fancy blogging for us?

As a marketing agency, there are certain pits falls you can fall into during the agency search and selection process.

It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disinterested prospects (and disenfranchised customers) says Ashley Carr of PR agency, Neo PR.

We say it over again. It’s not about you is it?

But therein lies the rub – we are taught in business from the very early years, that headline-grabbing figures of growth, size, and market domination are all good things. In fact, the City literally demands to know your quarter on quarter performance and woe betide those who underperform.

Jacob Reimann, Client Partner at digital tech agency, Engine6 says when it comes to briefing design and marketing agencies, the devil really is in the detail.

In our offices, we work direct with brands and with leading creative and marketing agencies to build a diverse range of websites and applications (we'll call them both sites for the sake of brevity), from simple sites like ours to complex web applications that do some pretty clever stuff.

We take a look at Marketing Profs' 9-point guide to marketing agency search and selection and weigh in on what we thing they have right- and what they don't.

You can read part one of this series here or the orginal list on the Marketing Profs website.

We recently stumbled across a list of 9 steps for effective marketing agency search and selection on the Marketing Profs website and as somewhat expert in the agency search and selection process ourselves, we thought we'd weight in and give our thoughts on their definitive guide.

We were kindly sent this great infographic from creative web agency, Moove and thought it was too good not to share.

Wordpress is a content management system that can play an effective role in any company's marketing strategy. High-profile users include TED, Reutuers, Mashable, Forbes, Time and CNN. The CMS is being used by many a marketing agency to better their online strategy and streamline their online prescence. In fact, 92% of Wordpress users use the site as a full CMS.

Here, in the final installment of our Publicis/Omnicom commentary series, Dudley Masters, Account Director of comms and marketing agency, Acumen.

(Catch up on the rest of the series, 'Merger could signal new biz opportunity' and, 'How will the merger affect clients?', now).

In a continution of our effort to see what smaller marketing agencies are saying about the Publicis/Omnicom merger, we asked MD of marketing agency Incite, Kristian Gough what he thought about the upcoming move and how he saw it affecting the industry.

The Publicis Omnicom Group will boast a forecasted £23 billion in share value and 40% of the global advertising market if regulators approve it. Big deal.

However, the risks of the large merger are easily translated into advantages for independent advertising and marketing agencies. For example, the complicated process of orchestrating a merger can be a cause for concern for clients who will be anxious to avoid any negligence of their brand’s needs during the process. Incite found new business potential in the following problems:

Problem #1 – Bigger is not better

Ask the experts. See what the smaller marketing agencies are saying...

The merger between advertising agency giants Publicis and Omincom is one of the biggest happenings in the industry for decades. We asked three MDs of smaller marketing agencies what they thought the impact would be for clients and how the landscape could change.

Jonathon Palmer is the Commercial Director of digital marketing agency, Blueleaf.